One the first steps in all marketing is to determine niche-market, a defined group of potential customers sharing common characteristics that delineates their interest in specific products or services (Schneider, 2007). This commonality is universal in Web site ecommerce to both B2B and B2C. Although both are similar in many ways, each is both distinguishably different. The differences create a need to review and research the platforms of how their functional differences affect ecommerce.
Different basic Web site models are used in ecommerce. They range from the simple static pages of a brochureware site to the elaborate interactive online store; many Web sites combine several of the basic models. However, each model has its own unique characteristics that distinguish if from the others and importance should be placed on these differences.
A brochureware site is a marketing site that electronically aids in the buying and selling process. A traditional business will often build and maintain a brochureware site as a marketing tool wit the objective of promoting the business and business products and services (Search SOA, 2008). A brochureware Web site usually provides business technical support providing online documentation, software downloads and FAQ (Frequently Asked Questions) sections. The Web site also provides annual reports, press releases, employment opportunities as well as details concerning the business entity, such as the business address, phone numbers, and e-mail address. Revenues are generated indirectly by creating an awareness of a business products and services (Schneider, 2007). U.S. Steel Web site, www.ussteel.com demonstrates this type of business; an informative Web site and one of the most distinguishing features is that purchases are made offline. Understanding this type of Web site assists in explaining a true B2C, businesses to customer, site.
An online Web site where consumers buy product and... [continues]
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