...sustainable marketing, the companies need to have the ability to satisfy the requirements and the needs of the environmentally products and their marketing can also promote the company’s sustainable strategy profitability and social responsibility. Belz (2009) states that the sustainability in marketing is the conventional marketing view. This can be explained that the sustainable marketing may be developed and holding the nature of the consumption by generating the social and environment value. In the order word, the aim of sustainabilitymarketing tries to adopt the customer value, social value and environment value. To explore the sustainability in marketing, the report will focus on the basic of sustainabilitymarketing, examining the four as of sustainable consumer behaviour, critically analyse the strategies to boost sustainable consumer behaviours in practice, justifying the sustainable marketing strategy and practise and identifying the principle of effective social marketing.
Environment issues become as a part of marketing concept in 1970s and it can be defined as green or sustainabilitymarketing (Emery 2002). Pettie (1995)...
...characteristics that differentiate business transactions from consumer ones?
The term B2B refers to transactions between 2 businesses where both the buyer and seller are business owners. Hence, in B2B environment, the product is not sold to end users. Buyers purchase products in large quantities to satisfy the demands of their local consumers.
Where, B2C refers to transactions between a business and end-user. An example of B2C can be one of any local stores. The store is a business which sells products to local consumers or end users. Today, with the e-commerce developments we can say that online stores like Amazon or Ebay are also considered as a B2C business.
As for marketing for these two types, there are some characteristics which differs them from each other.
When you are marketing to a B2B you want to focus on the logic of the product. You do this by focusing on the features of the product. There is little personal emotion involved in the purchasing decision. You want to focus on understanding the organizational buyers and how they operate within the confines of their organization's procedures.
The B2B market has a thirst for knowledge and they are information seekers. As a marketer in B2B area you should be more in-depth with your marketing materials. Your most effective marketing message should be focused on how your product or service...
Should Tommy recommend that Egan drop the Westmid account?
Westmid is a loyal customer of Egan for 63 years. It was the more important customer. But, these last few years, because of the financial crisis in the European Union, and here more precisely in the United Kingdom, Westmid company has only half of the normal activity. That decreasing amount of work implies financial issues, and Egan is loosing money when they work with Westmid.
Before evaluationg the relevance to continue business with Westmid, we must take into account that a loyal customer is a relationship very hard to build in the business world, and it can take several years to find and to build a loyal relationship with a new customer. We have to split the responsibilities of the bad economic situation of the company between Westmid’s faults and environment’s faults.
Taking a decision about an old loyal customer means to be sure that all the details of the strategies of the two companies have been understood. Egan & Sons is not a company with a good economic situation in long term because its strategy has a problem because the administration of the society is too traditional.
These problems were highlighted by the emergence of new competitors. If Egan wants to be shown like an interesting society in long terms benefits, they will have to adapt their strategy to all the recent changes.
The external environment are also important to consider if we want to have a precise idea of the...
April 27, 2014
Eric Tsai. (2014, April 24). Fast Growing B2B e-Marketplace. B2B-Tradeshow. Retrieved from http://www.pr.com/press-release/554087
The main topic of this article is the Business-to-Business (“B2B”) growing fast and how does E-marketplace help B2B success in international trading today. B2B-Tradeshow.com is one of the largest website doing B2B on the e-marketplace; the website now includes more than 600,000 products which supplied from all around the world, and over 4 million global potential demand buyers. The database is growing rapidly every day. The website has already helped many companies success depending on global B2Bmarketing strategy. E-marketing platform is the one of the most efficient ways to promote B2B, unless the other B2Bwebsite, Suppliers are who provide their information and wait for demand buyer. In B2B-tradeshow.com, suppliers can look for worldwide potential buyer after provide supplement information. The website created a 3D image product search engine, which can help both suppliers and buyers clearly to know which product is best for them. The site also shows customer feedback and experience information, so suppliers and buyers know who will be reliable cooperative partners.B2B-tradeshow.com give both buyers and...
and communicating information, and of making pertinent recommendations, in the form of a well-structured analytical
report, with a view to facilitating the decision-making process.
The project demonstrates that a student is capable of planning, executing, analysing and reporting a
significant individual work package such as may be required in working life later. The project allows students
to extend their personal skills and awareness of their own abilities, interests and motivation. It is important
that the report writer demonstrates rigour and clarity, which are essential aspects of good communication
The GP and its issue must be clearly linked to the specialization of the student (Sales & Marketing, Finance & Banking,
Purchasing & Supply Chain).
The student must select, apply and integrate concepts and skills studied in the programme to a new subject
area or new application field. The project should go beyond the existing knowledge of the student and
deepen his/her knowledge of a given area of study. It should involve the student in the gathering of
secondary data and its interpretation. The project should be chosen so that it considers matters of
importance today or likely to be of importance in the future.
1.2. CHOOSING A PROJECT TOPIC
Project topics should be based on a particular sector of activity (e.g. banking, food retailing) and a
managerial function (private banking advisor, junior product...
...The relevance of sustainability in marketing decision making
What is marketing?
What exactly is marketing? Is it just convincing people to buy products through various media? Billboards, TV commercials, junk mail and magazines filled with advertisements? From the consumer’s perspective, that is how it seems (Kotler et al. 2010, p. 5). But from a business’s standpoint, marketing is viewed very differently. Marketing is viewed as being based on an exchange relationship between a business and its customers, where a business offers something of value, and customers purchase this product, which provides the business with the means to continue producing this item of value (Moscardo et al. 2010, p. 277).
Where does sustainability fit into marketing?
In the past, the discipline of marketing has been accused of stimulating unsustainable levels of consumption amongst consumers (Rettie, Burchell & Riley 2012 p. 420). Now with the impact of our overconsumption starting to take its toll on our earth, marketers must reassess its strategies and practices to accommodate the reality of limited resources and the environmental impact our consumption is having on the planet. In order to sustain our valuable resources for future generations, businesses need to re-evaluate their research and development strategies, production methods and financial and...
Nowadays the concept of sustainability is widely recognized in many corporations, organizations, government sectors and even in school or university. From my opinion, Sustainability is needed on a global (macro) scale, on macro-micro scale (government, NGO’s and business) and also on an individual level. The causes are: Greed and rent seeking, scarcity of resources, misuse of power, wrong moral and ethical standards. The Effects are: Climate change, rising inequality in almost all parts of the world (GINI Index), consumerism, corruption, abuse of ecosystems, etc.. Civil societies, governments and some businesses are asking for change and the creation of a “balanced social justice”. In case of abuse of social justice by one of the three major “participants” of the system (business, governments, NGOs), a vicious circle will occur and the organism is doomed to fail.
To make business, industry, nation, and the world sustainable, we have to consider the balance between People, Planet, and Profit, (or Social, Environment, and Economic) when making any decision, not for today or tomorrow, but for the future. However, most of the cases in real life, businesses see economic return as a must with highest priority, then legal requirements as something it has to do, but ethical conduct and discretionary responsibility as something they might do if they can or want to. However, a lack of ethical and social...
...INSTITUTE OF MANAGEMENT, NIRMA UNIVERSITY
B2BMarketing of Processors
DR. PRABHAT K YADAV
SUBMITTED ON: TUESDAY, 07 AUGUST 2007
SUBMITTED BY - THE APOSTLES : ANUBHAV SOOD 071106: APOORV SHARMA 071107:ARNAB SINHA 071108: AYUS K. MEHARIA 071109: DEBAJYOTI SHARMA - 071110
(a) The Microprocessor Manufacturers
Moore's Law states that the number of transistors in an integrated circuit for minimum component cost doubles every 24 months. In effect it has led to an exponential rise in microprocessor performance over the past few decades.
And as the microprocessors develop, so does the market. Currently, with Apple virtually opting out of the G-series processors (G5, G4) and the failure of Cyrix, the microprocessor market has come to be dominated by two players: Intel and Advanced Micro Devices (AMD).
In this report, we would be considering three microprocessor classes:
(1) Desktop Processors
(2) Notebook Processors
(3) Server or Workstation Processors
The following chart shows the processor unit market share by segment for 2007
Segment Intel AMD
Servers 70.9% 29.1%
Desktops 71.0% 21.0%
Notebooks 85.2% 14.8%
(b) The Computer Manufacturers
World Market- HP is the leader in the world market with 19.1% share. Dell is second with 15.2% share in the world PC market. Acer and Lenovo are tied for third....