B2B Marketing Plan: Goals and Objectives

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  • Topic: Marketing, Business-to-business, Business-to-consumer
  • Pages : 4 (969 words )
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  • Published : January 7, 2013
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Business-to-business (B2B) describes commerce transactions between businesses, such as between a manufacturer and a wholesaler, or between a wholesaler and a retailer. B2B (Business to Business) Branding is a term used in marketing. B2B Marketing Plan - Goals & Objectives

* Introduce my company to the market (develop company brand) * Introduce my products or services to the market
* Introduce a new product/service to an existing market or markets * Introduce a new product/service to a new market?
* Increase my market share
* Stop market share erosion from competitors
* Develop new market segments for my product/service
* Increase profit margins
* Improve my product service sales mix
* Implement a new small business pricing strategy
Differences Between B2B & B2C Marketing
There are vast differences in business to consumer marketing, known as B2C, and business to business marketing, known as B2B. These two types of marketing differ in the mediums, strategy and techniques employed. They also differ in their approaches, with consumer marketing attempting to reach the most consumers as possible, while business marketing attempts to reach a small slice of target customers. Marketing Appeal

* Consumer and business marketing use different strategies to appeal to their consumer base. Consumer marketing by definition is for the masses and appeals to base needs and wants. Whether it is for laundry detergent or a high-end watch, consumer marketing must play up the lifestyle-enhancement features of their product. Business marketing, on the other hand, appeals to practical concerns, such as cutting costs or growing revenue. For example, a software product that can eliminate manufacturing redundancies appeals to business owners' desire to increase efficiency.

Marketing Strategies
* B2C and B2B marketers use different strategies to appeal to their market...
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