Awareness of Retail Banking Product Among Female Customers of Delhi Ncr

Topics: Bank, Banks of India, Central bank Pages: 27 (6672 words) Published: January 4, 2013
The purpose of this project is to study the level of awareness of retail banking among female customers of NCR. This report deals with an overall study of female segment practicing retail banking. In this study the key emphasis is lead on to study of female segment as to what influences them to engage willingly to fulfill their banking needs. Data was mainly collected from two sources: primary sources & secondary sources. The qualitative data related to the topic was collected from secondary sources such as online research journals and a set of discussions with the marketing team. The quantitative data was collected by the means of Questionnaire which was distributed among the females of Delhi NCR region. The qualitative data comprised of the general information about the criteria which affect the selection of bank among female customers and the services they are availing at their bank. The questionnaire was based on various parameters affecting the women’s involvement in retail banking. Pie charts and bar diagrams are used for analyzing the collected data. The methodology involved in the project included steps like studying background information about the industry, obtaining information about various banking services with extra emphasis on those related to retail banking technique, preparing the questionnaire, selecting a suitable sampling technique, recording the data, analyzing and interpreting it and finally concluding the study.


The first bank in India, though conservative, was established in 1786. From 1786 till today, the journey of Indian Banking System can be segregated into three distinct phases. They are as mentioned below: Phase I: Early phase from 1786 to 1969 of Indian Banks

The General Bank of India was set up in the year 1786. Next came Bank of Hindustan and Bengal Bank. The East India Company established Bank of Bengal (1809), Bank of Bombay (1840) and Bank of Madras (1843) as independent units and called it Presidency Banks. These three banks were amalgamated in 1920 and Imperial Bank of India was established which started as private shareholders banks, mostly Europeans shareholders. In 1865 Allahabad Bank was established and first time exclusively by Indians, Punjab National Bank Ltd. was set up in 1894 with headquarters at Lahore. Between1906 and 1913, Bank of India, Central Bank of India, Bank of Baroda, Canara Bank, Indian Bank, and Bank of Mysore were set up. Reserve Bank of India came in 1935.During the first phase the growth was very slow and banks also experienced periodic failures between 1913 and 1948. There were approximately 1100 banks, mostly small. Reserve Bank of India was vested with extensive powers for the supervision of banking in India as the Central Banking Authority. During those day’s public has lesser confidence in the banks. As an aftermath deposit mobilization was slow. Abreast of it the savings bank facility provided by the Postal department was comparatively safer. Moreover, funds were largely given to traders.  Phase II: Nationalization of Indian Banks and up to 1991 prior to Indian banking sector Reforms.  Government took major steps in this Indian Banking Sector Reform after independence. In 1955, it nationalized Imperial Bank of India with extensive banking facilities on a large scale especially in rural and semi-urban areas. It formed State Bank of India to act as the principal agent of RBI and to handle banking transactions of the Union and State Governments all over the country. Seven banks forming subsidiary of State Bank of India was nationalized in 1960on 19th July, 1969, major process of nationalization was carried out. It was the effort of the then Prime Minister of India, Mrs. Indra Gandhi. 14 major commercial banks in the country were nationalized Second phase of nationalization Indian Banking Sector Reform was carried out in1980 with seven more banks. This step brought 80% of the...
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