Avon.Com Case Study

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  • Topic: Avon Products, Multi-level marketing, Marketing
  • Pages : 6 (1679 words )
  • Download(s) : 65
  • Published : January 15, 2013
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1. Use business model frame work to Compare Avon’s business model and compare it to Mary Kay cosmetics and Yves-Rocher.

|Company |Mary-Kay |Yves-Rocher |Avon | |Value Proposition |Unique sales experience when they |Cosmetics that use the power of |Unique sales experience when they | | |buy through consultant |plants –production process |buy through consultant | | |Become part of a community |respect nature by limiting impact (|Become part of a community | | |Good products |offers customer opportunity to be |Good products | | |MK Parties ( meet more people |part of a sustainable line( | | | |increase social experience |reasonable price | | |Revenue model |Sales revenue model ( selling |Sales revenue model ( selling |Sales revenue model ( selling | | |cosmetics online |cosmetics online + own stores + |cosmetics online | | |Affiliate ( uses beauty consultants|retail stores |Affiliate ( uses beauty consultants| | |to generate | |to generate sales but also customer| | | | |relations + loyalty (biggest focus)| |Market opportunity |Main target women |Main target women focus on women’s |Main target women “a company for | | |Secondary target men ( fragrances |beauty |women” 25 – 50 average to | | |and skin care |Secondary target ( men related to |below-average household income but | | | |hygiene |men may also use their products and| | | | |also mothers | |Competitive environment |Fair priced cosmetics that may also|Cosmetic brands that promote |Fair priced cosmetics | | |have similar selling strategies but|“natural” products( |L’oreal ( for skin care + makeup | | |not only |Body Shop |Maybelline ( in make up | | |Avon( biggest competitor |Lush |Mary-Kay( biggest competitor as | | |Maybelline | |they apply similar strategies and | | |L’oreal | |identities | | |Revlon | | | |Competitive Advantage |Good product |Natural products which right now is|Their brand and history. The way | | |Good price |not a very saturated market. Their |their beauty consultants are set up| | |...
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