aviva life insurance

Topics: Customer service, Customer relationship management, Customer Pages: 2 (464 words) Published: March 19, 2014

e-crm practice in aviva life insurance
AVIVA life insurance entered in 2002 and deployed Talisma e-CRM suite. AVIVA got the success by recognizing the potential customers and bringing out products and services tailored to the customer requirements. Also e-CRM developed multistep marketing campaign and superior services across multiple channels. With this CRM project the company aims to achieve the organized data base system, superior service standards, quick access to customers, upgrading offers to customers, integrating the efforts of insurance agents and officials and ultimately to obtain customer satisfaction. The implementation of Talisma e-CRM has helped them to share real-time customer information across different customer-facing departments across locations. This has helped departments track customer details and respond to queries at short notice. Aviva has made its mark in the Indian insurance industry in just two years. It has no doubt been aided in this by the deployment of Talisma's e-CRM suite that has helped it launch new products and services to differentiate itself from competitors.

eCRM practice in GP to provide Customer service:
Grameenphone leads the market with nearly 20 million subscribers. Mobile phone services are an important contributor to the cash-strapped nation’s economy. This company is trying to provide the quality customer service to its customers .GrameenPhone try to give the best customer services to retain the present customer and attract the potential customer To give the service as fast as possible eCRM is designed such a way that customer manager can provide the service in a fastest way. They use ORACLE Siebel customer relationship management. Each and every customer has their unique ID and password to logging in the software. Here they give a clear idea of how customers get service and how their problem is solved by using eCRM tools. After logging to the software the customer manager need to put the customer number...
Continue Reading

Please join StudyMode to read the full document

You May Also Find These Documents Helpful

  • How Does Insurance Benefit Today's Life? Essay
  • Essay on Life Insurance Investments in the US to 2017: Market Databook
  • Consumer Behaviour towards Buying Life Insurance Products Essay
  • Analysis of Risk and Return Trade Off by Life Insurance Companies with Special Reference to Major Life Insurance Companies Essay
  • rural insurance Essay
  • Detailed Study of Recruitment and Retention Strategies of Financial Consultants in Life Insurance Industry Essay
  • Insurance
  • Iffco Tokio General Insurance Essay

Become a StudyMode Member

Sign Up - It's Free