Our main strategy is the growth of customers. A large customer base provides revenue and further both goals of operating a self-sustaining business.
The tactics to grow the customer base are:
Building awareness of the Aviators’ goals and the benefits of purchasing in bulk.
Providing consistently high-quality stationeries for internal and external customers.
Programs to support these tactics are:
Promotions involving current customers, including various marketing media.
Aviators’ products and services offer the following advantages to customers:
Quality. The products we supply are of high quality.
Price. Our products competitively priced, thus helping customers control their own bottom line. Our pricing is determined by the cost of sales and customer demand.
Aviators’ competitive edge is twofold, a wide selection of pens making it a one stop shopping place and a strong customer service oriented organization where the customers are assigned a specific sales agent/account manager to assist them.
By offering a strong product brochure, creating the perception that all of the needs can be met by one company, Aviators has a competitive edge.
The second edge is Aviators’ focus on customer service. The company recognizes that if long-term sustainable growth is desired, the customers must feel like that they are being offered the finest service. This will ensure the building of a loyal customer base that will assist Aviators in becoming a sustainable operation.
The marketing strategy will be based on a communication effort that announces Aviators’ two competitive edges, their selection and customer service. To be able to order all of the stationery needs from one easy-to-work-with vendor is a significant value. Backing up the extensive product brochure with top rate customer service will retain customers and develop an awareness... [continues]
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