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Aviation Travel Geography
The Authority on World Travel & Tourism

Travel & Tourism 2011

Travel & Tourism 2011
Foreword Chapter 1: why Travel & Tourism? Chapter 2: A decade of Challenge and Change Chapter 3: 2011; A Mixed Picture Chapter 4: The Next Ten Years Chapter 5: Making it Happen

© Copyright World Travel & Tourism Council 2011

USE OF MATERIAL IS AUTHORISED, PROVIDED SOURCE IS ACKNOWLEDGED

Foreword
Travel & Tourism is a truly global economic activity – one which takes place in destinations across the world, from leading capital cities and smaller towns and villages in rural and coastal areas, to some of the remotest points on the planet. It is one of the world’s largest industries, or economic sectors, contributing trillions of dollars annually to the global economy, creating jobs and wealth, generating exports, boosting taxes and stimulating capital investment. Nearly 260 million jobs worldwide are supported by Travel & Tourism – either directly in the industry or in related sectors. And these jobs are vital not only for the livelihoods of those employed, but also for their families and the wider communities in host destinations. Today there are few people who have neither contributed to the growth of Travel & Tourism through their own spending, nor felt the impacts of others’ expenditure. Over the past two decades, since the World Travel & Tourism (WTTC) was founded, substantial progress has been made in raising awareness of the importance of Travel & Tourism. But we still have a long way to go to get our message across clearly to all stakeholders. WTTC is the global business leaders’ forum for Travel & Tourism and our Members are the Chairs, Presidents and Chief Executives of the world’s foremost Travel & Tourism companies, representing all sectors of the industry – from air transport and accommodation to catering, entertainment and recreation – as well as related sectors. Our mission is to maximise the sustainable growth of Travel & Tourism and help ensure that
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