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  • Topic: PHP, Automobile, Maruti Suzuki
  • Pages : 5 (1238 words )
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  • Published : April 6, 2013
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1.1) Introduction to project
The motto of this project named “automobile industry” is to provide professional and technical review on the latest and best vehicles in india. It also provides the latest news, comparison of various models of selected categories and reviews directly from vehicle owners. It gives the detail of monthly sales of passenger cars in India which exceed 100,000 units. Primary activities which has been discussed in the project are : Motor cars manufacturing ,Motor vehicle engine manufacturing, Major products and services that are: Passenger motor vehicle (Passenger Cars, Utility Vehicles & Multi Purpose Vehicles) Commercial Vehicles (Medium & Heavy and Light ) Two Wheelers and Three Wheelers. This project mainly focus on the five Main Leading Companies of Automobile Industry: * Tata Motors ,

* Maruti Suzuki ,
* Hyundai Motors ,
* Mahindra Motors,
* Hero Honda Motors Conclusion
* Audi motors.
The major five segments of Indian automobile industry are overviewed in the project that are : * Commercial vehicles;
* multi-utility vehicles & passenger cars;
* two-wheelers;
* three-wheelers; and
* tractors.
With 5,822,963 units sold in the domestic marketand 453,591 units exported during the first nine months of FY2005(9MFY2005), the industry (excluding tractors) marked a growth of 17%over the corresponding previous. The two-wheeler sales have witnessed spectacular growth trend since the mid nineties.

1.2) Statement about the problem
With increasing in modernization and globalization in Indian economy automobiles are in great demand but sometimes most of the people choose wrong vehicle because of the lack of awareness. Thus the purpose of the study is to study the awareness level of consumers towards automobiles and also the perception of the users. Thus by creating awareness we can enhance the awareness of automobiles and their better utilization among customers.

Under this project to better understand the Industry we have used Fundamental and Technical tools to make it more authentic n meaningful. It has been followed under Fundamental Analysis which covered effect of Recession, the impact of inflation, FDI’s, Export, GDP etc. on Automobile Industry. The project analysis has been done with the help of five major companies, Tata motors , Maaruti-Suzuki, industry lifecycle and the industry specific index..For Industry Analysis as a part of Fundamental tool we have undergone with the comparative analysis of TATA Motors as our leading Industry with Maruti Suzuki India’s largest Car manufacturer. The fundamental aspect consists financial and Non-Financial analysis of both the Industry. In the Technical aspect we have considered Share price analysis, moving average, moving average crossover, Bollinger bands and M.A.C.D. of both the Industry by keeping TATA Motors as our leading industry. At the end conclusion and recommendations have been specified so as to make the research work more meaningful and purposeful.

The automobile industry, one of the core sectors, has undergone metamorphosis with the advent of new business and manufacturing practices in the light of liberalization and globalization. The sector seems to be optimistic of posting strong sales in the couple of years in the view of a reasonable surge in demand.

1.3) Objectives
The objective of this research is to determine the customer as well as retailers preferences regarding different leading automobile companies of vehicles which result in their market share. It involves the study of consumers’ buying behaviour and attitudes towards a variety of attributes and factors, which help them in decision-making. The brand we chose to focus on was BAJAJ AUTO Ltd.’s PULSAR brand of bikes. We studied the company profile, its market structure, the brand awareness, growth rates and popularity among consumers so as to forecast the future sales and understand...
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