The creative concept also banks upon the aura of mystery that it creates with the little information it gives out and the dramatic visual of the product. A good concept that was well executed, for a good final effect.
The idea of replicating the black lines on the left hand side of the page, reminiscent of a typewriter is very well done. It lends an old-school feeling to the ad, but also brings in the toughness factor, that is a core Hummer attribute.
Layout: The layout of the ad is impressive, attention grabbing and bold. The movement of the eye from the Headline to the tagline and the image is smooth and seamless. It is a bleed layout.
Visual: The visual is very strategically placed on the bottom right of the page. The ad features a signature shot of the front grille, dead center, shot from a low angle and angling up. Very aggressively presented, letting the product speak for itself and creating an aura of mystery. It lends prestige and boasts of power for a brand already associated with ruggedness' and as a true-blue off-roader' drive.
The lack of color, except black and a little yellowish gold in the headlights is instrumental in giving the car the physical properties of power, no-nonsense and toughness, that could eat up the competition for lunch.. Except for the front bender, the rest of the car is silhouetted in the dark. There is a sort of... [continues]
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(2007, 11). Automobile Ads. StudyMode.com. Retrieved 11, 2007, from http://www.studymode.com/essays/Automobile-Ads-124863.html
"Automobile Ads" StudyMode.com. 11 2007. 11 2007 <http://www.studymode.com/essays/Automobile-Ads-124863.html>.
"Automobile Ads." StudyMode.com. 11, 2007. Accessed 11, 2007. http://www.studymode.com/essays/Automobile-Ads-124863.html.