Augy Case Study
CASE STUDY
Company Background
AUGY COLLECTION was established on October 2008 and has been registered under AUGY Enterprise. The company is located at No 14, Solok Kg Jawa 1, 11950 Bayan Baru, Pulau Pinang (10 minutes from Penang International Airport). Dealing with trading business, the company started with one type of products ( Bedsheet and Comforter ) only and the covered area is only factory and government office around Penang area. After 6 months company has develop more products and the current supplied products are as follows: 1) Bedsheet with/without Comforter - Standard 2) Bedsheet with/without Comforter – Ruffles 3) Quilt Bedsheet with/without Comforter 4) Curtain 5) Cushion Cover 6) Travel Mattress 7) Multipurpose Blanket 8) 2 in 1 Pillow Blanket 9) Pillow and Mattress Protector 10) Table Cloth 11) Table Runner 12) Dustbin Cover 13) Fridge Handle Cover 14) Blender Cover 15) Toaster Cover
Market Segmentation
99% of the customers are women. 90% of the customers are Malay. Our products segmentation is for all market. They are 40 designs of products.15 design of the products are for woman adult market. 10 designs are mainly designs for teenagers and 5 designs are target for man’s .10 designs of the products are cartoons they are specially designs to meet the children market.
Marketing Strategy
There are two ways of how to market the product:-
1) Direct Sales – Stockist and Dealers Augy Enterprise markets the product by finding the authorized stockist. The stockist then will distribute the product to their existing and new agents. Then the agents will distribute the product to their own customer. [pic]
2) E-commerce sales. E-commerce sales is one of the method that being boom in this new and technology era. As a modern people they are no longer go to the supermarket and by product. By using this modern strategy agent market the Augy’s product via E-commerce.
Company Background
AUGY COLLECTION was established on October 2008 and has been registered under AUGY Enterprise. The company is located at No 14, Solok Kg Jawa 1, 11950 Bayan Baru, Pulau Pinang (10 minutes from Penang International Airport). Dealing with trading business, the company started with one type of products ( Bedsheet and Comforter ) only and the covered area is only factory and government office around Penang area. After 6 months company has develop more products and the current supplied products are as follows: 1) Bedsheet with/without Comforter - Standard 2) Bedsheet with/without Comforter – Ruffles 3) Quilt Bedsheet with/without Comforter 4) Curtain 5) Cushion Cover 6) Travel Mattress 7) Multipurpose Blanket 8) 2 in 1 Pillow Blanket 9) Pillow and Mattress Protector 10) Table Cloth 11) Table Runner 12) Dustbin Cover 13) Fridge Handle Cover 14) Blender Cover 15) Toaster Cover
Market Segmentation
99% of the customers are women. 90% of the customers are Malay. Our products segmentation is for all market. They are 40 designs of products.15 design of the products are for woman adult market. 10 designs are mainly designs for teenagers and 5 designs are target for man’s .10 designs of the products are cartoons they are specially designs to meet the children market.
Marketing Strategy
There are two ways of how to market the product:-
1) Direct Sales – Stockist and Dealers Augy Enterprise markets the product by finding the authorized stockist. The stockist then will distribute the product to their existing and new agents. Then the agents will distribute the product to their own customer. [pic]
2) E-commerce sales. E-commerce sales is one of the method that being boom in this new and technology era. As a modern people they are no longer go to the supermarket and by product. By using this modern strategy agent market the Augy’s product via E-commerce.