Audience-Focused Communication Matrix

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Associate Level Material
Appendix B

Audience-Focused Communication Matrix

Use the matrix to complete the information. Write 3-4 sentences for each item.

* What are some audience characteristics you need to consider? * What communication channels would be appropriate and why? * What would you do to ensure your message is effective? * What are some considerations you must keep in mind given the diversity of the audience?

Audience-Focused Communication|
Audience| Audience Characteristics| Channels of Communication| Strategies to Ensure Effective Messages| Audience Diversity Considerations| Managers| Some characteristic I can take into consideration when presenting the quarterly sales is knowledge. Even though our manager is above us, always make sure to know how much he/she knows about the system and the quarterly numbers. Also, I should try to know the education level of my manager. My manager might have more experience than me, but may not have the education level I do. Finally, the language barrier my manger might have. | Some channels of communication I would use with my manager would be a written message. With a written message we can focus on the actual data without being side tracked. Also, with a written message I can also remember specific details, instead of talking about things that do not make sense. Finally, with a written message I can even minimize some undesirable emotions. Some written messages can be in a presentation format. Having a written message presented in a PowerPoint presentation can keep any individuals focused, but also give me the advantage of showing my manager how comfortable I am with oral communication.| There are several strategies I can use to ensure an effective message was received. First, I will make sure my presentation or any written documentation handed in to my manager is organized. Second, it is very important for me to stay on topic. My manager or any manager will...
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