Audience Focused Communication

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Associate Level Material
Appendix B

Audience-Focused Communication Matrix

Use the matrix to complete the information. Write 3-4 sentences for each item.

* What are some audience characteristics you need to consider? * What communication channels would be appropriate and why? * What would you do to ensure your message is effective? * What are some considerations you must keep in mind given the diversity of the audience?

Audience-Focused Communication|
Audience| Audience Characteristics| Channels of Communication| Strategies to Ensure Effective Messages| Audience Diversity Considerations| Managers| The managers are the personal that holds all the professional knowledge. The manager has to prevent from revealing, and to relay any information. They will manage and monitor the way the information will be presented and sent out.| Meetings are scheduled in person, to have the oral communication. In meetings like this there will be written communication presented to all attendants. This communication can improve the understanding of the information. | The schedule meetings would not take up much time it should be along an hour. The information shared is to prepare and have management make decisions. This meeting will provide graphs, charts, percentages, that will present what the company is dealing with.| In the time of the meeting while speaking to the audience, there will be different parts of the meeting as every individual in the meeting have different roles in the company. The audience can have different level of education and backgrounds, and with this the speaker needs to make sure to use proper grammar, keep the meeting simple, and understandable. All involved in the meeting that will be speaking need to make sure they follow that to make sure that everyone understands, and will not forget the discussion and information shared.| Salespeople| The salesperson has an important role that needs to...
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