Audience and Dennis

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MacKenzi Bender
Jenna Brack
Expository Writing II
February 3rd, 2011
PETA Essay
As many people know, the organization PETA is successfully known for the persuasiveness and encouragement of a person to protect animal rights; mainly by not wearing fur. PETA is abbreviated for “People for the Ethical Treatment of Animals.” They enhance their advertisements, arguments, and websites by using famous celebrities and adding a strong, meaningful text to their arguments. The advertisement including the famous NBA All-Star, Dennis Rodman, was an advertisement in which he tried to persuade his audience to be more comfortable in their own skin and avoid wearing animal’s fur. Although this ad may affect Dennis’ many fans, it also pushes other people, such as the younger generation teenagers and the upper-class fur wearers, to simply not wear fur. It persuades the audience to not wear fur by using the superstar basketball player, the shocking image of a naked, tattoo-covered Dennis, and the strong message delivered, “Ink Not Mink.” These three things make the audience reconsider wearing fur and possibly improve their outlook on animal rights.

Dennis has played for five professional basketball teams and is known for his fierce rebounding skills and defensive abilities. Because he is now retired, the advertisement has more of an effect on his audience because it shows that even though he is finished with his career, he still shows his awareness and interests in the major problems associated with PETA. The ad also has a major use of ethos by linking the audience with the social celebrity for which they are knowledgeable about. In this advertisement, Dennis Rodman is head-to-toe completely naked. This is what first catches the audience’s attention. Covered in extremely recognizable tattoos and identifiable piercings, Dennis shows that he is simply comfortable in his own skin and is not afraid of expressing himself. He not only is having a major impact on his fans, but on...
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