Audience Analysis Worksheet

Topics: Question, Audience theory, Audience Pages: 2 (516 words) Published: May 17, 2011
Audience Analysis Worksheet

Audience Analysis Worksheet

You are called on to present quarterly sales information at an in-person meeting to a group of stakeholders, including managers, salespeople, and customers. Knowing communication must always be designed with the audience in mind, answer the following questions in 75-100 words each.

1. What characteristics of the audience must you consider?
There are many characteristics to consider such as the audience’s knowledge on the presentation subject, their age, and the audience genders (all males, all females, or a mixture of both). Knowing the audiences educational background is also helpful. If all are managers they will have more knowledge than salespersons, etc. Other considerations would be are there members present from outside the company? If so you may need to be sure not to divulge company secrets. Last you might want to consider specifically what the audience needs to learn or get out of your presentation.

2. What communication channels are appropriate? Explain.
I think for a presentation there are only three acceptable channels. One is face-to-face, another would be by way of video conference and last teleconference. Of the three Face-to-face would be the best channel because the presenter can interact with the audience based on the expression of the audience. Face-to-face presentations, allows the presenter to adapt to the audience. Video conference is also an effective channel but limits the presenter based on the size and view of the camera. Last teleconference would be my last resort. This channel limits the presenter by not knowing who is asking questions, who is attending the presentation and unavailability of two people to talk at the same time in the case a question arises.

3. What are some considerations to keep in mind given the diversity of the audience?
When briefing diverse Audience’s there are many things to consider. You must realize that most people come from...
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