Audience Analysis Paper 15

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Audience Analysis Paper
Kimberly Sterling
January 20, 2011
Gary Wiessner

Audience Analysis Paper
When presenting a quarterly sales meeting to managers, salespeople, stakeholders, and customers, the speaker must be able to communicate effectively to the audience.. In order for the speaker to do so he or she must be able to capture the attention of the audience. The speaker can achieve this by knowing the characteristics of the audience, various communication channels, the diversity of the audience, and by ensuring that the message is effective. This process is known as audience analysis. It is important when conducting an audience analysis that the speaker considers certain characteristics of the audience to ensure that the needs of the audience are being met. The speaker does this by researching the group’s ages, gender, religious background, income levels, and by what they have in common. Considering what educational backgrounds they come from and what they do for a living is important when considering characteristics. The speaker should also consider the culture of his audience. Culture provides patterns of acceptable behavior and beliefs. During the presentation, the speaker should use appropriate communication channels as well. Choosing an appropriate communication channel or channels is mostly based on the needs of the audience being addressed. The speaker should choose a communication channel that is most effective when presenting the message to the audience. Oral communication is speaking to someone verbally. Oral communication requires cultural understanding. There are advantages and disadvantages to using this format. Advantages to communicating verbally are that the information is received instantly; it builds a relationship with the audience, can be shorter and more specific, and allows the audience to connect with the speaker. The disadvantages to this channel are not having enough details, the message can be misinterpret, there...
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