Presented to the
Faculty of the College of Arts and Sciences
University of Northern Philippines
Fulfilment of the Requirements for the Subject
Research in Psychology
According to Olson & Zanna (1993), attitudes are comprised of three components which are affective, cognitive, and behavioural. The affective component represents the emotional portion of an attitude, whereas the cognitive component refers to ideas, beliefs, and opinions (Antonak & Livneh, 1988). The behavioural component describes a person‘s willingness to interact with the subject at hand and the manner in which they do so (Cook, 1992). It is important to understand the components of attitudes since understanding attitudes should help predict behaviour toward persons with disabilities or mental illnesses. Furthermore, the relationship between attitudes and behaviour is complex, and attitudes only account for a small part of behaviour (http://www.uwlax.edu/urc/JUR-online/PDF/2010/grames&leverentz.pdf). The National Alliance on Mental Illness (NAMI) describes mental illness as a “medical condition that disrupts a person’s thinking, feeling, mood, ability to relate to others, and daily functioning”. The libertarian humanist Thomas Szas further described the term “mental illness” as a form of social control, a subjective concept which is used to label those who do not conform to the norms. All over the world, there is an increasing awareness of mental ill health as significant cause of morbidity. Furthermore, public attitudes towards persons with mental illness may have improved over the years (Bhugra, 1989; Skinner, Berry, Griffith, & Byers, 1995), but research...