• To understand attitudes, their components
and how they affect our behaviours • Compare and contrast the major job attitudes. • Define job satisfaction and show how it can be measured. • Summarize the main causes of job satisfaction.
Attitudes are evaluative statements- either favourable or unfavourable- about objects, people or events. Jung's definition of attitude is a "readiness of the psyche to act or react in a certain way" (Jung,  Most attitudes are the result of either direct experience or observational learning from the environment.
Mainly there are 3 components of Attitudes-
The emotional or feeling segment of an attitude
The opinion or belief segment of an attitude
An intention to behave in a certain way toward someone or something
The most powerful moderators of the attitude-behavior
Importance of the attitude-reflects fundamental values,
self interest or identification with groups or individuals have strong relation with behaviour Correspondence to behavior- closer the attitude and behaviour, stronger the relationship Accessibility- the more we talk, the more we remember and more its effect on behaviour
Existence of social pressures- in accord with the attitude facilitates expression and vice versa Personal and direct experience of the attitude.
Leon Festinger (1957)
– No, the reverse is sometimes true! Cognitive Dissonance: Any incompatibility between two or more attitudes or between behavior and attitudes Individuals seek to reduce this uncomfortable gap,
or dissonance, to reach stability and consistency
The stronger the dissonance, the greater the urge to
reduce it or actively avoid situations and information that create awareness of dissonance existing
Ways to reduce dissonance
- Consistency is achieved by changing the attitude causing dissonance modifying or changing the behaviors, or through rationalization
Desire to reduce dissonance depends on:
Importance of elements creating dissonance
Degree of individual influence over elements Rewards involved in dissonance
Predicting Behavior from Attitudes
Closer the match between attitude & behavior, stronger
the relationship: Specific attitudes predict specific behavior General attitudes predict general behavior More frequently expressed an attitude, better predictor it is. High social pressures reduce the relationship and may cause dissonance. Attitudes based on personal experience are stronger predictors.
What are the Major Job Attitudes?
Job Satisfaction A positive feeling about the job resulting from an evaluation of its characteristics Job Involvement Degree of psychological identification with the job where perceived performance is important to self-worth
Belief in the degree of influence over the job,
competence, job meaningfulness, and autonomy
Another Major Job Attitude
Identifying with a particular organization and its
goals, while wishing to maintain membership in the organization. Three dimensions: Affective – emotional attachment to organization and belief in its values Continuance Commitment – economic value of staying Normative - moral or ethical obligations Has some relation to performance, especially for new employees.
More Major Job Attitudes…
Perceived Organizational Support (POS) Degree to which employees believe the organization values their contribution and cares about their well-being. Higher when rewards are fair, employees are involved in decision-making, and supervisors are seen as supportive. High POS is related to higher OCBs and performance. Employee Engagement The degree of involvement with, satisfaction with, and enthusiasm for the job. Engaged employees are passionate about their...
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