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Attitude Theories - Discussion of Cognitive Dissonance Theory & S...

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Attitude Theories - Discussion of Cognitive Dissonance Theory & Self-Perception Theory

Page 1 of 5
Attitude Theories:

Cognitive Dissonance Theory Assert that
Rationalization Shapes Attitudes

Self-Perception Theory Contends that Behavior
Causes Attitudes

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Attitude Theories
Strayer University
Assignment #3
Psy 110 Online Winter 2012
Felicia McCaw
Attitude Theories
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ABSTRACT

Discussed is the how the formation of attitudes is achieved. Attitudes are formed when reacting to people, objects, things and events. Stimuli is received, processed and help form attitudes and these are the basis for Cognitive Dissonance Theory and Self-Perception Theory.

The Cognitive Dissonance Theory allows the acting out of dissonance between aspects which causes levels of uncomfortableness and a wavering of determination and reflects a need to change because of this. Effective change of dissonance is one of its primary goals.

The Self-Perception Theory uses the process of knowing self and internally analyzing self-behavior and allows the attainment of knowledge of attitudes, beliefs and the ability to do a self-analysis.

When comparing the Cognitive Dissonance Theory and the Self-Perception Theory found is that the Cognitive Dissonance Theory works primarily by discovering that dissonance occurs when perceived inconsistency occurs in their beliefs (thoughts, ideas) and in order to make consonance change is needed. Self-Perception Theory is based on self-knowledge and there is no need for consonance. Reflected also is a chart comparing the negative and positive aspects of both Cognitive Dissonance Theory and the Self-Perception Theory.

Attitude Theories
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Before discussing the two theories Cognitive Dissonance Theory and Self-Perception Theory and the aspects of both an explanation of how attitudes are formed will be discussed. Attitudes are formed when reacting to people, objects, things, and events. Stimuli is received and processed and helps form attitudes and these changes are the basis for Cognitive Dissonance Theory and...