An attitude is a hypothetical construct that represents an individual's degree of like or dislike for an item. Attitudes are generally positive or negative views of a person, place, thing, or event—this is often referred to as the attitude object. People can also be conflicted or ambivalent toward an object, meaning that they simultaneously possess both positive and negative attitudes toward the item in question.
Attitudes are judgments. They develop on the ABC model (affect, behavior, and cognition The affective response is an emotional response that expresses an individual's degree of preference for an entity. The behavioral intention is a verbal indication or typical behavioral tendency of an individual. The cognitive response is a cognitive evaluation of the entity that constitutes an individual's beliefs about the object. Most attitudes are the result of either direct experience or observational learning from the environment.
ATTITUDE DRIVES BEHAVIOUR
Attitudes become manifest through your behavior. Attitudes drive behavior. Your body language is a result of your mental attitude. By choosing your attitude you get in that mood and send out a message that everyone understands, consciously or unconsciously.
"Almost always, you have a choice as to what attitude to adopt. There is nothing in any normal work situation that dictates you must react one way or another. If you feel angry about something that happens, for instance, that's how you choose to feel. Nothing in the event itself makes it absolutely necessary for you to feel that way. It is your choice. And since you do have a choice, most of the time you'll be better off if you choose to react in a positive rather than a negative way.
POSITIVE ATTITUDE MEANS LONGER LIFE
It is not what happens to you that counts. It is how you react to what happens to you, especially when you have unexpected problems of any kind. Learn and master powerful... [continues]
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(2010, 11). Attitude Decides One's Altitude in Life. StudyMode.com. Retrieved 11, 2010, from http://www.studymode.com/essays/Attitude-Decides-One-s-Altitude-In-Life-460103.html
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