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ATSC Case
Case: Bird’s Eye UK Frozen Food Industry
Q1 Why did Bird’s Eye develop a vertically integrated Company?
Q2. What Competitive Advantage did Bird’s Eye build over integrated producers?
Q3. Why did the frozen food industry de-integrate?
Q4 What could Bird’s Eye done to stop de-integration of industry?
Q5 What should Bird’s Eye do now?
Case: RPG Enterprises, 1995
Q1 What are key goals that RPG Enterprise has set for itself?
Q2. How group affiliations help the individual businesses as compared to stand alone Indian businesses in capital, labor, technology and product markets?
Q3. How this has changed post-1991 liberalization?
Q4. Evaluate the restructuring plan that Harsh Goenka has put in place? Case: The Goldman Sachs IPO
Q1. Why Goldman Sacks has enjoyed the greatest reputation among its peers?
Q2. Why it took so long to decide on the IPO issue?
Q3. Did Goldman Sacks had enough capital to grow? Can it grow faster eough to retain its position?
Q4 Could they retain their capital base?
Q5 Would M&A be a better route?
Q6. Would increased scurrility in going public damage Goldman Sachs?
Q7. What will be impact IPO on senior partners, non partner employees Sumitomoto & Bernice, Limited partners, shareholders, customer, competitors?
Q7. Would the agency problems increase or decrease after IPO? How moral hazard & selection (ESOPs) might arise?
Q8 Would the contract monitoring be based on outcome or behavior based (before and after the merger)?
Case: A Brief History of Browser Wars
Q1 Why did Microsoft Internet Explorer overtake Netscape’s Navigator in market share?
Q2. Did bundling play a role? If so, how?
Q3. Was this a good Strategy?
Q4. Did it lead to good outcome from point of view of society in general?

Case: Intel Corporation: leveraging capabilities for Strategic renewal

Q1. How Intel was able to survive and prosper in an industry environment that squeezed out most of its competitors?
Q2. How would you describe its

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