The two stores’ atmospheres that I will compare in this paper will be J.C. Penney and Kohl’s. Both stores are very similar in every aspect. They are both retailers that offer a variety of goods, such as apparel, shoes, and accessories for women, children and men, and home products such as small electronics, kitchen electrics, electric shavers, toothbrushes, vacuums & floor care, bedding, toys, and luggage. Basically anything you would ever need to survive except for food is offered at both of these retailers.
As I pulled into J.C. Penney’s parking lot, I found it very convenient in terms of how far the parking spots were from the doors of the store. When I walked in, the first thing I noticed was the nice marble flooring of the store, then I looked up and noticed 3 different racks of flyers with coupons in them. While I wandered the store I noticed that the lighting was bright and vibrant. There was a very nice perfume/cologne aroma coming from the lease department of Sephora. The music that was playing was Christmas jingles, because it is already that time of year. I felt toasty as I looked through the merchandise; the temperature of the store was definitely comfortable. I noticed that J.C. Penney featured some not so recognized brand merchandise such as “American Living” brand, which is developed by Ralph Lauren.
When I pulled into the Kohl’s parking lot, I felt the convenience was the same as J.C. Penney’s lot. Once I got into Kohl’s, I noticed that they did not offer a rack of flyers, but that they had their registers near the doors of the store. The lighting in Kohl’s was definitely not as bright and inviting as it was in J.C. Penney. My nasal passage was not really stimulated in Kohl’s; I feel that’s because of a lack of a cosmetics department. The music being played was obviously Christmas jingles due to the season. The temperature of Kohl’s did not make me feel as comfortable as I felt in J.C. Penney. Kohl’s...
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