AUTOMATED TELLER MACHINE (ATM) IN BANGLADESH
Md. Rafiuddin Haque
East West University
Objectives of the Study
Scope & Function ATM Card
How the ATM System works
The Automated Teller Machine (ATM) is one type of innovation that can mechanically accept deposits, issue withdrawals, transfer funds between accounts, collect bills, and make small loans. This Study attempts to understand the design of an Automated Teller Machine (ATM) system, a device used by bank customers to process account transactions. Typically, a user inserts into the ATM a special plastic card that is encoded with information on a magnetic strip. The strip contains an identification code that is transmitted to the bank's central computer by modem. To prevent unauthorized transactions, a personal identification number (PIN) must also be entered by the user using a keypad. The computer then permits the ATM to complete the transaction; most machines can dispense cash, accept deposits, transfer funds, and provide information on account balances. Banks have formed cooperative, nationwide networks so that a customer of one bank can use an ATM of another for cash access. Some ATMs will also accept credit cards for cash advances. The first ATM was installed in 1969 by Chemical Bank at its branch in Rockville Centre, New York. A customer using a coded card was dispensed a package containing a set sum of money.
Objectives of the Study
This research has taken into consideration to accomplish the following objectives:-
1. To focus the modern banking instrument in the context of ATM 2. To Focus on the theme how ATM machines work.
3. To unearth usage pattern of ATM customers on ATM
4. To explore the advantages and disadvantages of ATM
In Bangladesh, multinational banks are operating for long besides our nationalized, private and specialized banks. However, much of the resulting research has concentrated on providing evidence of the association between consumers’ usage patterns of ATMs and their demographic profiles (Hood, 1979; Murphy, 1983) and, more recently, consumer psychographic profiles (Stevens et al., 1986). Besides, the banking services of nationalized, private, and multinationals are different by quality of their services. Multinational banks are offering better services than others. They offer better customer services, personal financial services, corporate facilities, trade services with the help of efficient operational department, credit department, information technology department and the most important department is the marketing department. Presently they are thinking to offer door-to-door services, 24 hours banking services with ATM machine, pay and cash management through internet services. Moreover, they are waiting to introduce intensive e banking of the multinational banks in Bangladesh. Customer always demands better services, security, and round the clock banking. Multinational banks are considering customers needs and demand in the first line of preference. Recently, a study on ATMs (Rugimbana and Iversen, 1994) utilized the Rogers’ “extended” model and was able to shed some light on pertinent strategic issues such as how retail bank consumers perceive ATM technology and how far they accept this innovation as one, which can fully and satisfactorily replace human tellers in all the banking functions handled by the innovation. However, the study stops short of comparing the relative usefulness of perceptual and demographic profiles of consumers in predicting ATM usage. Here the researcher is trying to explore ATM products which are not new for its people but it is still struggling to cope up in.
Scope & Function...
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