Atlanta PC Repair Marketing Plan
Keller Graduate School of Management MM 522
Summer 10, Session B
SERVICE DESCRIPTION AND SITUATION ANALYSIS
Atlanta PC Repair provides computer, technical, and consulting services to small businesses and home computer users. Our services include, but are not limited to: * Software and hardware repair
* Network installation and maintenance
* Hardware and Software upgrade services
Business name reflects the concept. . A strong name based on your mission to provide end-to-end business solutions should convey that you are an expert and the only rational choice for your target small business prospects.
* High level of technical expertise, including several leading industry certifications. * The business already has operational web site which customers can use to log service calls. * Atlanta PC Repair offers, on limited basis, technical support, consulting, web site development, and web site hosting to select few of its business clients. * The business accepts credit cards as form of payment, which differentiates it from other small repair shops that only accept cash or checks. * Service calls are performed on-site, as “house calls”. The customers do not have to disconnect their systems in order for a technician to diagnose the problem * Straight hourly billing of all services performed, maxing at 4 hours. * Atlanta PC Repair already has a small but loyal business customer base. These customers were obtained by word of mouth. When asked if they would use and recommend Atlanta PC Repair to others when the business incorporates, they unanimously agreed. Weaknesses
* No store front where customers can drop off computers and interact with office staff and technician prior to the service call. * It currently has only one full time technician/owner which is a major obstacle to expansion. * Growth is limited by...
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