Atithi Devo Bhava

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What is Atithi Devo Bhavah?

A pioneer initiative by Ministry of Tourism, Government of India that will help tap into the full potential of tourism in India. Ministry of Tourism, Government of India has introduced “Atithi Devo Bhavah Program”- A nation wide campaign that aims at sensitising key stakeholders towards tourists, through a process of training and orientation. The endeavour is to boost tourism in India, which in turn would act as a catalyst for India’s economic growth. To launch a national level initiative that works at many levels to address all the above issues.

Atithi Devo Bhava aims at creating awareness about the effects of tourism and sensitizing people about preservation of our rich heritage & culture, cleanliness and warm hospitality. It also re-instills a sense of responsibility towards tourists and re-enforces the confidence of foreign tourist towards India as a preferred holiday destination.

The entire concept is designed to complement the ‘Incredible India’ Campaign. To Top
Why Atithi Devo Bhavah?
Last year we had 3.3 million visitors, but when you consider that Singapore gets 7 million a year. Thailand 9.6 million a year. Malaysia 11.5 million.

There is no reason why we can’t aim to increase our numbers by 100%. And that too would be just a beginning. However to do this we need to change our attitude towards those who visit us. Often tourists are Mistreated, Cheated and rudely dealt with.

It’s simple logic, if someone in a house is rude to you, as a guest, you don’t encourage your friends and relations to go there.

This is perhaps the reason why in spite of an incredible wealth of Tourist spots, Cultural Attractions, Natural Wonders and Destinations for the soul, India still isn’t amongst the top 15 tourist destinations Of the world. The time has definitely come to get together to change this.

To change our attitude.

We’ve lost touch with the hospitality we were famous for. Now it’s a time that we make an effort to make it a part of us again. To Top
Inspiration behind Atithi Devo Bhavah ?

Respect has always been an integral part of the Indian soul. From time immemorial we have always respected - Our teachers, our elders, our parents And our guests

Perhaps this is why a great Indian Emperor once observed
'In Hindustan our manner is very respectful and our hearts are always open'

In many ways, at that time India was the ultimate destination for the enlightened travelers. Now, thousands of years later, we can bring that golden age back again.

This inspired us to go back to those years, when Indian hospitality set the standard for the world

And we found the keystone of what we want to do

Or guest is blessed.
Our visitor is God.

That how we arrive at our mission called

'Atithi Devo Bhavah'
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The seven point Atithi Devo Bhavah Program

Atithi Devo Bhavah is a 7 point program of hospitality and training

Samvedan Sheelta or Sesitisation-
Here we will sensitise the various sections of the tourism industry about how each of them to contribute for the growth of the tourism industry and how they will benefit from it.

Prashikshan or Training and Induction -
This involves explaining to them the needs and expectation of the tourist, how they should respond and behave in order to satisfy them needs and meet those expectations.

Prerna or Motivation -
This is motivation to participate in this program through various measures e.g. awards for the best worker in the segment. Because when you are enthused you can do wonders.

Pramani Karan or Certification -
Certification to ensure standards shall be done at an appropriate stage in the training program

Pratipushti or Feedback -
Feedback shall be obtained from tourists about the Service they have received and the experience they had, in order to improve the training program on a continuous basis

Samanya Bodh or General Awareness -
The mass media communication campaign will be undertaken...
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