Athletes see rising social media demands

The Sports Business Journal I reviewed is titled "Athletes see rising social media demands" by Tripp Mickle. The way contracts are being written now has social media requirements now in the contract. This means the athlete will now have to promote their endorsement a number of times on twitter and facebook. “There is an enormous growth in the contracts in social media content, demands and obligations,” said Patrick Quinn, who represents Pikus-Pace and oversees Chicago Sports & Entertainment Partners. “Not long ago, having an athlete blog a little or post a little was in some contracts and not in others. Now it’s in every contract, and in some of them it’s ridiculously complex.” Social media has become a huge player for sports and the media. When a athlete talks to a fan on social media, the fan feels connected with the athlete. From my own experience, some of my friends were very excited that a certain athlete was "following" them on twitter and I didn't think it was that big of a deal. Advertising is a very strong message that the media has been using for decades. Now with the use of different platforms with internet access anywhere in the world, the media wants the athletes to promote its brand on twitter and facebook which makes sense. The media is using social media as its tool to advertise its products and services. If the advertisers know that fans are "following" their favorite athlete, they are going to promote that athlete with their product. bbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbb- bbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbb- bbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbb- bbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbb- bbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbb-