Assignments for International Business Management
Assignments for International Business Management
Assignment 1:
The TATA case
Tata Cars, India, has become the focus of public attention, and has caught the beady eyes of competitors in the automobile industry since it announced it would put the cheapest car ever on the market – first in India, but eventually also in the rest of the world.
This plan is seen as a revolution in the car industry. Many potential customers all over the world anticipated the arrival of the Tata Nano. Millions of people who otherwise would not have the resources to buy a car, now saw a chance looming that they, too, would have that opportunity.
Tata now has to figure out a way to enter the Western markets, including the Netherlands.
Analyze their opportunities and challenges, identify bottle necks and market niches in the Netherlands. In this context, you can think of: national and EU environment laws, taxes and duties, the perception of the target group of a car as cheap as the Nano, effects on the price of government measures (like BPM) etc. Also, consider what marketing strategy might work in the Netherlands.
Advise the Tata Board of Directors on a strategy to be implemented in their penetration of the Dutch market.
Assignment 2:
The Dam/dyke building case
You work for my company: we are in the dam/dyke building business. We have been involved in building dams in various parts of the world. The latest project was the repair/strengthening of the levees in New Orleans. So we are a big player.
I want to explore new markets. I have given you the assignment to investigate the possibilities in a foreign country. Choose a country that you think has potential for my line of business.
Analyze the country, concentrating on aspects like: infrastructure, geography, potential future projects, economic strength of the country, legal facilities or limitations, politics and culture of doing business.
Use sources, but do not only Google the information.
Come up with clear recommendations.
Assignment 1:
The TATA case
Tata Cars, India, has become the focus of public attention, and has caught the beady eyes of competitors in the automobile industry since it announced it would put the cheapest car ever on the market – first in India, but eventually also in the rest of the world.
This plan is seen as a revolution in the car industry. Many potential customers all over the world anticipated the arrival of the Tata Nano. Millions of people who otherwise would not have the resources to buy a car, now saw a chance looming that they, too, would have that opportunity.
Tata now has to figure out a way to enter the Western markets, including the Netherlands.
Analyze their opportunities and challenges, identify bottle necks and market niches in the Netherlands. In this context, you can think of: national and EU environment laws, taxes and duties, the perception of the target group of a car as cheap as the Nano, effects on the price of government measures (like BPM) etc. Also, consider what marketing strategy might work in the Netherlands.
Advise the Tata Board of Directors on a strategy to be implemented in their penetration of the Dutch market.
Assignment 2:
The Dam/dyke building case
You work for my company: we are in the dam/dyke building business. We have been involved in building dams in various parts of the world. The latest project was the repair/strengthening of the levees in New Orleans. So we are a big player.
I want to explore new markets. I have given you the assignment to investigate the possibilities in a foreign country. Choose a country that you think has potential for my line of business.
Analyze the country, concentrating on aspects like: infrastructure, geography, potential future projects, economic strength of the country, legal facilities or limitations, politics and culture of doing business.
Use sources, but do not only Google the information.
Come up with clear recommendations.