Assignment Two: How Personal Can Ethics Get?
April A Godlewski
February 7, 2010
This paper will explore the ethical dilemma Valerie Young found herself in while working as a marketing manager at an international cosmetics and fragrance company called Wisson that is headquartered in Chicago. The names in the case have been changed but the predicament experienced is in fact very real.
How Personal Can Ethics Get?
The Corporate Culture
Valerie Young is a marketing manager at an international cosmetics and fragrance company called Wisson that is headquartered in Chicago. Young was hired into the company as the marketing manager for the fragrance team because of her organizational, financial, and marketing skills. Young and her team are responsible for developing unique fragrances that are designed to be the perfect sensation on the counters of world’s department stores. This process is labor intensive and can often take several months to complete one new fragrance. Ethical Concepts and Dilemmas
Recently the company has experienced some setbacks and had to undergo reorganization due to cost cutting. As a result, Young’s department was downsized from 25 to just 10 people. While the rest of the company was suffering Lionel Waters, Young’s direct superior, hired two of his closest friends as executives and paid them salaries well above industry standards and gave them each 6 weeks of paid vacation. In the beginning Young and her team would work with as many as eight different fragrances companies to help create a new fragrance. However, after a while she noticed that fewer and fewer fragrance companies were submitting test scents. She could not help but to wonder why Waters’ was no longer working with the other perfumers when they provided good test scents and worked with well with Wisson’s competitors. Valerie decided not to question the decision and continued to work. It was not until after working at Wisson for a little over a year...
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