Assignment Smm Westford

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Westford School of Management
Extended Diploma in Strategic Management and Leadership
Unit 7: Strategic Marketing Management – Assignment
Unit code: Y/602/2065

Instructor Information| |
Name| Ms. Renu Avasthi|
Phone | +971 50 1533551|
Email | avasthirenu@gmail.com|

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Learner’s Name: ……………………………………. -------------------------------------------------
ID: ……………………………………………..
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Class (Course): ………………………………………….. -------------------------------------------------
Section ………………………………………….
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Unit title: ………………………………………… -------------------------------------------------
Date assessment details issued: ………………..
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Date handed in: ……………………………….
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Word Count: ……………………………….
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STATEMENT OF AUTHENTICITY
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I confirm that this is my own work and that I have not plagiarized any part of it. I have also noted the assessment criteria and pass mark. I declare that the work I am submitting for assessment contains no sections copied in whole or part from any other sources, unless it is explicitly identified by means of quotation mark or in the case of very long quotations, by means of wholly indented paragraphs. I declare that I have also acknowledged such quotations by providing detailed reference as in an approved format. I understand that unidentified and un-referenced copying both constitutes plagiarism which is a very serious offence. -------------------------------------------------

Learner’s signature___________________ Date: / /

In order to pass this unit, the evidence that the learner needs to present for assessment needs to demonstrate that they can meet all the learning outcomes for the unit. The assessment criteria determine the standard required to pass the unit Learning Outcomes| Assessment criteria (AC)|

1. Understand the principles of strategicmarketing management| TASK 11.1 discuss the role of strategic marketing in an organisation | | 1.2 explain the processes involved in strategic marketing| | 1.3 evaluate the links between strategic marketing and corporate strategy| 2. Understand the tools used to developa strategic marketing strategy| 2.1 assess the value of models used in strategic marketing planning| | 2.2 discuss the links between strategic positioning and marketing tactics| | 2.3 analyse the merits of relationship marketing in a given strategic marketing strategy| 3. Be able to use strategic marketingtechniques| TASK 23.1 use appropriate marketing techniques to ascertain growth opportunities in a market| | 3.2 plan how to use marketing strategy options in a market| | 3.3 create appropriate strategic marketing objectives for a market| 4. Be able to respond to changes in themarketing environment| 4.1 report on the impact of changes in the external environment on a marketing strategy| | 4.2 conduct an internal analysis to identify current strengths and weaknesses in a marketing strategy| | 4.3 propose strategic marketing responses to key emerging themes in a marketing strategy|

Case Study – This is just a brief reference. You will have to net surf and try and answer the Task questions. Some websites are given but these will not be enough, find out more. Upload the completed Tasks according to their respective due dates on Moodle and submit them to me on my email id as well.

A global and local strategy
The Coca-Cola Company is the world's largest beverage company and is the leading producer and marketer of soft drinks. The Company markets four of the world's top five soft drinks brands: Coca-Cola, Diet Coke, Fanta and Sprite. The success of The Coca-Cola Company revolves...
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