Assignment on Research Methodology.

Topics: Hyundai Motor Company, Hyundai Accent, Hyundai Motor India Limited Pages: 13 (3636 words) Published: March 22, 2011
ORIENTAL INSTITUTE OF MANAGEMENT. Assignment on Research Methodology.

Submitted to - Prof Mukul Mukherjee.

Name - Jainarayan S.Sant
Class - MMS (B) Ist yr.
Roll no - 9206.
Sub - Research Methodology.


We would like to express our Gratitude to :
Prof Mukul Mukherjee for Giving us a chance to learn things in a practical and innovative way and gain some experience for the same. We would also like to thank her for all her support and to encourage us and motivate us to learn new things and in different ways.

We are greatly thankful to all the advisors who helped us knowingly and for giving information and interest in report.

Thanking you,




About HMIL
Hyundai Motor India Limited (HMIL) is a wholly owned subsidiary of Hyundai Motor Company, South Korea and is the largest passenger car exporter and the second largest car manufacturer of India. HMIL presently markets 54 variants of passenger cars across segments. These includes the Santro in the B segment, the i10, the Getz Prime & the premium hatchback i20 in the B+ segment, the Accent and the Verna in the C segment, the Sonata Transform in the E segment and the Tucson in the SUV segment.

Hyundai Motor India Ltd, continuing its tradition of being the fastest growing passenger car manufacturer, registered total sales of 559,880 vehicles in the calendar year (CY) 2009, an increase of 14.4 percent over CY 2008. In the domestic market it clocked a growth of 18.1 percent as compared to 2008 with 289,863 units, while overseas sales grew by 10.7 percent, with export of 270,017 units. HMIL currently exports cars to more than 110 countries across EU, Africa, Middle East, Latin America and Asia. It has been the number one exporter of passenger car of the country for the sixth year in a row.

HMIL's fully integrated state-of-the-art manufacturing plant near Chennai boasts of the most advanced production, quality and testing capabilities in the country. In continuation of its commitment to provide the Indian customer with global technology, HMIL commissioned its second plant in February 2008 which produces an additional 300,000 units per annum, raising HMIL's total production capacity to 600,000 units per annum.

HMIL has invested to expand capacity in line with its positioning as HMC's global export hub for compact cars. Apart from the expansion of production capacity, HMIL currently has 286 strong dealer network and 540 strong service points across India, which will be further bolstered in 2010.

In December 2008, HMIL launched the much awaited premium compact the i20 after it had a global preview at the Paris Motor Show in October, 2008. In 2009, HMIL also launched the new facelift Sonata Transform and the new Verna which are vastly improved models compared to the outgoing models. In March, 2009 Hyundai i10 clocked the fastest 3 lakh sales since its launch in October, 2007. HMIL also became the only car manufacturer to introduce Automatic transmission across segments with the launch of the i20 1.4 Litre Petrol Automatic. The i20 also simultaneously got a powerful 1.4 Litre CRDi engine in July 2009. The i20 achieved the highest safety rating by the European NCAP. In September 2009, HMIL introduced the new refurbished Santro with luxurious interiors and improved exterior features. The Santro has been the highest selling model for Hyundai with more than 15 Lakhs units sold since its launch in India in 1998. Hyundai Motor India in December 2009 also crossed the 25 Lakh car production milestone. Hyundai Motor India remains one of the fastest growing car manufacturers in the country....
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