SUBMITTED TO: SUBMITTED BY: Dr. Prashant Sarangi Anuj Kumar Roll No : 14 PGDM(G.) 1st Sec – “A” * WHAT IS MEDIA ADVERTISING?
Media advertising is worth every cent you spend on it. When you are looking to make revenues grow and your business, having a budget that is allocated for advertising is one thing that should always be considered. Getting your products noticed and your brands recognized and chosen over the competition is what advertising is all about. How you use your advertising budget can make or break your goals for earning the kind of revenues your company wants and needs. This means that it is then important that you make the right choices when it comes to the mediums you choose to advertise your products. Advertising is a form of communication used to help sell products and services. Typically it communicates a message including the name of the product or service and how that product or service could potentially benefit the consumer. However, advertising does typically attempt to persuade potential customers to purchase or to consume more of a particular brand of product or service. Modern advertising developed with the rise of mass production in the late 19th and early 20th centuries. Many advertisements are designed to generate increased consumption of those products and services through the creation and reinvention of the "brand image". For these purposes, advertisements sometimes embed their persuasive message with factual information. There are many media used to deliver these messages, including traditional media such as television, radio, cinema, magazines, newspapers, video games, the carrier bags, billboards, mail or post and Internet marketing. Today, new media such as digital signage is growing as a major new mass media. Advertising is often placed by an advertising agency on behalf of a company or other organization. Organizations that frequently spend large sums of money on advertising that sells what is not, strictly speaking, a product or service include political parties, interest groups, religious organizations, and military recruiters. Non-profit organizations are not typical advertising clients, and may rely on free modes of persuasion, such as public service announcements. Money spent on advertising has increased dramatically in recent years. In 2007, spending on advertising has been estimated at over $150 billion in the United States and $385 billion worldwide, and the latter to exceed $450 billion by 2010.
* DEFINITION OF MEDIA ADVERTISING:
“Media advertising, it is basically any form of advertising that uses various forms of media--television, radio, newspapers, posters, outdoor advertising, you name it--it is part of media advertising.”
* FACTORS INFLUENCING THE MEDIA SELECTION:
* Market target
* Nature of the product
* Objectives of advertising
* Geographical coverage
* Advertising budget
* Advertising budget:
Whether or not you have a huge budget for media advertising, it is important for you to try and make the most of what you are allocated for advertising. This can be done with what is called Advertising Media Planning. Advertising media planning entails the dissemination of the advertising materials and messages you have and what mediums you will use to do this.
The Typical Five Methods:
(for determining your advertising budget)
* You have No idea how much you spend.
* What is affordable.
* Matching competitors.
* Percentage of Sales.
* Objective & Task.
* Owners may use one or several techniques...