Assignment Of Snack Food Industry
SNACK FOOD INDUSTRY
INDEX
1) INTRODUCTION...............................................3
2) PESTLE ANALYSIS............................................3
2.1 POLITICAL FACTOR.................................... 4 2.2 ECONOMICAL FACTOR.................................5 2.3 SOCIAL FACTOR......................................... 5 2.4 TECHNOLOGICAL FACTOR............................ 6 2.5 LEGAL FACTOR........................................... 7 2.6 ENVIORNMENTAL FACTOR............................6 3) PORTER’S FIVE FORCES....................................7 3.1 DEGREE OF RIVALRY...................................8 3.2 THREAT OF ENTRY...................................... 8 3.3 THREAT OF SUBSTITUTE..............................8 3.4 BUYER POWER............................................9 3.5 SUPPLIER POWER........................................9 4) CONCLUSION.................................................10
4) APPENDIX......................................................11 5) REFRENCES...................................................16
INTRODUCTION
This mature industry has grown at a modest pace, with continued product innovation and the increasing amount of consumers who are snacking more frequently contributing to recent growth. As consumers continuously moving towards healthier snacking, a large majority of major players are taking advantage of this opportunity to innovate products in natural and organic arena. In today’s time there are lots of snacks available in the market like (crisps, corn flakes, bread, butter, chocolates etc). (Ibis world).
The industry for snack food is driven by profit minded people. The snack food industry aggravates around a billion dollar every
INDEX
1) INTRODUCTION...............................................3
2) PESTLE ANALYSIS............................................3
2.1 POLITICAL FACTOR.................................... 4 2.2 ECONOMICAL FACTOR.................................5 2.3 SOCIAL FACTOR......................................... 5 2.4 TECHNOLOGICAL FACTOR............................ 6 2.5 LEGAL FACTOR........................................... 7 2.6 ENVIORNMENTAL FACTOR............................6 3) PORTER’S FIVE FORCES....................................7 3.1 DEGREE OF RIVALRY...................................8 3.2 THREAT OF ENTRY...................................... 8 3.3 THREAT OF SUBSTITUTE..............................8 3.4 BUYER POWER............................................9 3.5 SUPPLIER POWER........................................9 4) CONCLUSION.................................................10
4) APPENDIX......................................................11 5) REFRENCES...................................................16
INTRODUCTION
This mature industry has grown at a modest pace, with continued product innovation and the increasing amount of consumers who are snacking more frequently contributing to recent growth. As consumers continuously moving towards healthier snacking, a large majority of major players are taking advantage of this opportunity to innovate products in natural and organic arena. In today’s time there are lots of snacks available in the market like (crisps, corn flakes, bread, butter, chocolates etc). (Ibis world).
The industry for snack food is driven by profit minded people. The snack food industry aggravates around a billion dollar every