Assignment Ikea
Q1 PLEASE DESCRIBE THE VISION, MISSION AND OBJECTIVES OF IKEA AND ALSO ITS TAGLINES.
Based on our findings, the IKEAS’s vision, mission, objectives and its taglines are as follows:
Vision: ‘’To create a better everyday life for the many people.’’ To meet this vision IKEA provides many well-designed, functional products for the home. Its prices its product low so that as many people as possible can afford to buy them.
However, in creating low prices IKEA is not willing to sacrifice its principle, ‘Low price but not at any price’ is what IKEA says. This means it wants its business to be sustainable. IKEAS supplies goods and services to individuals in a way that has an overall beneficial effect on people and the environment. Customer all over the whole has responded positively to IKEA’s approach.
Mission: ‘’To offer a wide range of well designed, functional home furnishing products at prices so low that as many people as possible will be able to afford them.’’
Objectives: To produce the reasonable and affordable household objects at prices much lower than competitors by using simple cost-cutting solutions that did not affect the quality of products.
Tagline: ‘’affordable solutions for better living.’’
Q2 DESCRIBE AND EVALUATE IKEA INTERNATIONAL AND BUSINESS STRATEGIES.
1. Product Range
The IKEA product range focuses on good design and function at a low/reasonable price. It offers home furnishing solution for every room in the home. It has something for the romantic at heart, the minimalist and everyone in between. It is co-ordinate so that no matter which style customers prefers and product developers work to ensure that their products meet the needs and eliminates the unnecessary.
Anybody can make a good-quality product for a high price, or a poor-quality product for a low price. But to make good products at low prices, it needs to develop methods that are both cost-efficient and innovative. That is why at IKEA, they approach things a
Based on our findings, the IKEAS’s vision, mission, objectives and its taglines are as follows:
Vision: ‘’To create a better everyday life for the many people.’’ To meet this vision IKEA provides many well-designed, functional products for the home. Its prices its product low so that as many people as possible can afford to buy them.
However, in creating low prices IKEA is not willing to sacrifice its principle, ‘Low price but not at any price’ is what IKEA says. This means it wants its business to be sustainable. IKEAS supplies goods and services to individuals in a way that has an overall beneficial effect on people and the environment. Customer all over the whole has responded positively to IKEA’s approach.
Mission: ‘’To offer a wide range of well designed, functional home furnishing products at prices so low that as many people as possible will be able to afford them.’’
Objectives: To produce the reasonable and affordable household objects at prices much lower than competitors by using simple cost-cutting solutions that did not affect the quality of products.
Tagline: ‘’affordable solutions for better living.’’
Q2 DESCRIBE AND EVALUATE IKEA INTERNATIONAL AND BUSINESS STRATEGIES.
1. Product Range
The IKEA product range focuses on good design and function at a low/reasonable price. It offers home furnishing solution for every room in the home. It has something for the romantic at heart, the minimalist and everyone in between. It is co-ordinate so that no matter which style customers prefers and product developers work to ensure that their products meet the needs and eliminates the unnecessary.
Anybody can make a good-quality product for a high price, or a poor-quality product for a low price. But to make good products at low prices, it needs to develop methods that are both cost-efficient and innovative. That is why at IKEA, they approach things a