(Fast Retailing, 2012)
Tangible resources of FR-Uniqlo:-
Physical Resources: - FR-Uniqlo has physical resources nationally and internationally and they are now considering in expanding their branches internationally. This chart illustrates FR-Uniqlo physical resources around the world.
FR-Uniqlo honestly evaluates each employee’s talent and performance regardless of age, gender, race or nationality. They focus high importance on employee development as they provide customers with the ultimate merchandise and service. They have high motivated staffs that have brought many positive facts for them also they have Fast Retailing Management Innovation Center (FRMIC) in every region to encourage accurate training of management personnel. (Fast Retailing, 2012)
FR-Uniqlo sales in Japan have slightly dropped, however FR-Uniqlo sales on international market has growth. So, they highly focus on international markets expansion. When the net sales grow higher they are opening many new stores around the world. (Fast Retailing, 2013)
Brand name: FR-Uniqlo brand name is the positive factor of the company as their brand name has a high reputation in all over the world.
Innovation: - FR-Uniqlo has been well known for innovation. They occupy mainly on the high street to attract customers with their store allocation and designs. Innovation is one of the factors which bring high profit to FR-Uniqlo also they are continually providing their products with high techniques.
VRIO framework of FR-Uniqlo
Valuable: - One of the core values of FR-Uniqlo is the quality of their products. FR-Uniqlo is also valuable from their resources, it can be seen that they expands their stores not only in Japan but also internationally with high techniques to make strong worldwide... [continues]
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