Topics: International trade, Free trade, Economics Pages: 33 (11592 words) Published: April 25, 2013
Challenging Ahead
Internship Report on Garments Industry of Bangladesh The Challenging Ahead on April 8, 2013 in Business, Human Resource Management
Readymade Garments Industry is the leading foreign currency earning sectors of Bangladesh. Now-a-days Bangladesh financial sector is very much dependent upon this sector. The annual export income of garments sector is driven from two sources one is woven garments and others is knit wear. Redimet garments is a 100% export oriented garments. Redimet garments exports various garments product in foreign market. The company makes shirts, ladies dress, shorts, trousers, and others for U.S.A, U.K, Europian countries countries. They use high tech machineries to produce a quality garments product. They also add new machineries to increase their production line. They have a mission and the vision is profit maximization. The merchandising philosophy of Redimet garments is to keep good relation with their buyers. The garments Industry maintains a good relationship with every buyer. Hard working and commitment maintenance is their main strategy. They always try to satisfy their buyers. In this perspective the merchandiser always try to do their merchandising activities in due time. The merchandiser of this company is not very much skilled person. More over him has no assistant. For this reason Sometimes the company face problem. So, here Redimet garments can recruit high skilled people with giving high salary. The Redimet garments should improve their product quality, packing system, internal environment, and other merchandising activities to satisfy their foreign buyers. This report is prepared on “Merchandising activities and buyer satisfaction of Redimet garments. The OCP report helps the reader to know about the merchandising activities, practiced in Redimet garments And the buyer satisfaction level towards the merchandiser. 1.1             Introduction:

The tremendous success of readymade garment exports from Bangladesh over the last two decades has surpassed the most optimistic expectations. Today the apparel export sector is a multi-billion-dollar manufacturing and export industry in the country. The overall impact of the readymade garment exports is certainly one of the most significant social and economic developments in contemporary Bangladesh. With over one and a half million women workers employed in semi-skilled and skilled jobs producing clothing for exports, the development of the apparel export industry has had far-reaching implications for the society and economy of Bangladesh. 1.2      Background of the Study:

MBA OCP report is an attempt to provide business students an orientation to a real life business situation in which we can observe and evaluate the use and applicability of the theoretical concepts. As per norm, this report is the requirement of the fulfillment of the MBA program. This report “Garments Industry of Bangladesh: The Challenging Ahead” is the out come of 13 weeks OCP work on Garments Sector. During this period, my job has related to this department. My honorable supervisor Md. Mokhter Ahmad, Associate Professor & Coordinator, CENURC (Centre for University Requirement Courses), International Islamic University Chittago, and Dhaka authorized this report to me to acquire the practical knowledge. 1.4            Objectives of the Report:

Each & every study should have objectives. The objectives of my project have divided into two parts. Broad objective:
* To know the overall activities of “Garments Industry of Babgladesh: The Challenging Ahed”. *
Specific objective:
The key objectives of this report are as follows:
* To know the duties and responsibilities of merchandising department. * To know the overall internal and external environment of “Garments Industry of Babgladesh: The Challenging Ahed “. * Identify the major opportunity and threats of “Garments Industry of Babgladesh: The Challenging Ahed” 1.5...
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