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30 pivotal moments in Apple's history
By Owen W. Linzmayer, MacworldMar 30, 2006 12:00 AMprintSINGLE PAGE
Editor’s Note: You’ve read our timeline of Apple’s first 30 years. To put those events in perspective, our sister publication Macworld UK tapped Apple Confidential 2.0 author Owen W. Linzmayer to pick the 30 most pivotal events in each of Apple’s 30 years of existence. This article is reprinted from Macworld UK ’s April 2006 issue.

1976: Jobs and Woz Found Apple
On April Fools’ Day, Apple Computer Company is founded in a residential garage by Steve Jobs and Stephen Wozniak, both college drop-outs. Fearing financial ruin, the third co-founder—Ronald Wayne—relinquishes his 10 percent stake in the partnership for only $800 less than two weeks later.

Honorable Mention Markkula Writes Business Plan: In November, chip industry veteran Mike Markkula helps Jobs write a business plan, predicting sales of $500 million in 10 years.

1977: Apple II Introduced
In contrast to the $666 Apple I, a kit computer with limited appeal, the $1,298 Apple II is the first personal computer designed for the mass market, thanks to its attractive low-slung case that was complete with standard keyboard, power supply, and color graphics capability.

Honorable Mention Scott Named President: Markkula’s former Fairchild Semiconductor co-worker Michael Scott brings professional management and corporate infrastructure to Apple.

The Apple IIe
Image ©John Greenleigh
Flipside Studios

1978: Apple Disk II Introduced
The Apple Disk II external drive stores 110K on 5.25-inch floppy disks. At $495, Woz’s creation is half as expensive as competitive floppy drives, and much more reliable than cassette tape storage systems.

Honorable Mention Apple III Project Starts: Anxious for a follow-up hit to the popular Apple II, Apple launches the ill-fated Apple III project with engineer Wendell Sander at the helm.

1979: Apple Visits Xerox PARC
Engineers from Apple get a peek at...
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