Assignment 1 - Rhetorical Situation

Topics: Rhetoric, Old Spice, Audience Pages: 2 (731 words) Published: April 23, 2012
Assignment 1

What is a rhetorical situation? professionals use the phrase “rhetorical situation” in reference to any set of circumstances that involves at least one person using some sort of communication to change the perspective of at least one other person. but, what defines a situation as rhetorical? Grant-Davie considers any event, or situation rhetorical when it's shaped by language or some form of communication. "Rhetorical situations exist everywhere and we encounter them every day, in ordinary, unplanned, un-self conscious interactions." (Davie, p. 101) Anything can be a rhetorical situation and everything is a rhetorical situation. Like the clothes you wear. Why do you wear them? What do you want people to think of you when you were them? What the person thinks is the rhetorical situation. one prime example of a rhetorical situation would be advertisements. when you watch a commercial on TV, a business communicates with its audience ( the viewers) and in a sense persuades them to buy their product by making it seem as appealing as possible and thus making the viewers want to buy the product. for instance in the old spice commercials they try to persuade potential customers by having terry crews as the old spice man commanding the audience to "smell like a man" thus creating a rhetorical situation where in order to smell like a man one must purchase old spice. similarly Axe body spray commercials do the same thing only rather than using a famous celebrity to endorse their product, they stick by what they call "the axe effect" which basically says that by using their product a guy will be able to get any girl they please, which is obviously not true. but it creates a rhetorical situation in which one will be able to get ladies simply by purchasing axe body spray. Grant-Davie presents the views and opinions of other professional rhetorical analysis Bitzer Vatz and Consignee along with his own. these three professionals all have different views on...
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