ASSIGNMENT 1 HSA599

Topics: Health care provider, Environment, Health care Pages: 9 (1764 words) Published: December 5, 2014
ASSIGNMENT 1: CONDUCTING AN ENVIRONMENTAL ANALYSIS

Twana Wilkins Bradley
Health Services Administration 599 Capstone
Dr. Laura Forbes
July 27, 2014

ASSIGNMENT 1: CONDUCTING AN ENVIRONMENTAL ANALYSIS
The primary objective and focus of a healthcare delivery system is to promote, maintain, and improve the health status of the population. If this goal is to be realized, it is imperative that we strive to prevent diseases and illnesses through the provision of curative and rehabilitative care and resources in the event of illness. It is further essential that these duties be performed as proficiently and efficiently as possible with minimum cost to individuals while still being financially sustainable for society.

Chief Executive Officers (CEOs), Chief Financial Officers (CFOs), and other healthcare administrators have a monumental task and responsibility in evaluating an organization’s position in an effort to determine organization’s ability to continue to provide quality care and remain financially solvent in the face of challenges. These challenges range from declining reimbursements from insurance providers and increasing demands for patient services due to dramatic changes in the external and internal environment. Often, many of these changes are inflicted, necessitated, and executed by the Patient Protection and Affordable Care Act. One of the ways to reach the overall common goals of the administrators and organization is to conduct an environmental analysis. According to Ginter, Duncan, & Swayne (2013), an environmental analysis endeavors and challenges the following: to identify and analyze current important issues and changes that will affect the organization; to detect and analyze early or weak signals of emerging issues and changes that will affect the organization;

ASSIGNMENT 1: CONDUCTING AN ENVIRONMENTAL ANALYSIS
to speculate on the likely future issues and changes that will have significant impact on the organization; to classify and order issues and changes generated by outside organizations; to provide organized information for the development of the organization’s internal analysis, mission, vision, values, goals, and strategy; and to foster further strategic, thinking throughout the organization (pp. 43-44). Heavenly Arms Adult Care is a 200-bed facility designed to provide a nurturing, healthy, and personalized environment to aid in the treatment of the most difficult and rare forms of cancer for adults. We strive to ensure that every patient is treated with the most advanced treatment options available. We also offer 24 hour emergency room services. Heavenly Arms has exceptionally qualified physicians, therapists, social workers, and staff members who are capable, willing, and ready to assist our patients and their caregivers in this delicate process. No organization, company, or business can exist in a vacuum. “External environmental analysis attempts to identify, aggregate, and interpret environmental issues as well as provide information for the analysis of the internal environment and the development of the directional strategies (Gunter, et al., p. 41).” Environmental influences are characteristics of an organization's external environment that may influence its likelihood of adoption of an innovation. Organizations are continually engaging in the process of attaining, adapting, and maintaining favorable positioning relative to the environment; this is crucial to its survival. As

ASSIGNMENT 1: CONDUCTING AN ENVIRONMENTAL ANALYSIS
administrator of Heavenly Arms Adult Care Center, the first external environmental force of concern is the level of competition. Competition exists between organizations for acquisition of resource inputs and disposition of product outputs within markets. As competition increases, organizations are forced to be more strategically proactive; furthermore, the more the competitive rivalry, the greater the need to...
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