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MKT 1003- Introduction to Tourism Management

Prepared for: Frances Cassidy
Prepared by: Kayla Vu 0061046202
Submitted: 28 March 2013

Words: 1503

1. THE TOURISM PLATFORMS
2.1 Advocacy Platform
2.2 Cautionary Platform
2.3 Adaptancy Platform
2.4 Knowledge-based Platform
2.5 Conclusion
2. THE TOURISM SYSTEM
3.6 Tourism System Model
3.7 Tourism Industry
3.8 Transit Route
3.9 Why is this model useful for tourism?
3.10 Conclusion
3. STATISICS
4.11 Whitsundays Regional Snapshot
4.12 Domestic Visitation
4.13 International Visitation
4.14 Conclusion

1. The Tourism Platforms
The purpose of this report is to discuss on the four tourism platforms in relation to the tourism industry and a comparison of these four platforms. The study of tourism started as early 20th century, but it had a little attention until after World War II. Since then tourism has be progressed through many perspectives or platforms. Jafar Jafari (1990) proposes the four platforms of tourism: advocacy, cautionary, adaptancy and knowledge-based platforms to name the different perspectives about tourism since after the World War II. 2.1 Advocacy Platform

The first perspective is called ‘Advocacy Platform’ may be traced back to the early decades of the 20th century. However, until after World War II especially between 1950’s and 1960’s. The ‘Advocacy Platform’ is all about for good economic benefits which increased jobs and foreign exchange. [Watch the form of your verb tenses. Keep them consistent throughout the paper.] The advocacy perspective had growth till the late of 1960’s, researchers and observers showed began to challenge the benefits of the ‘Advocacy Platform’. An example of a destination in the ‘Advocacy Platform’ stage is Burma because seen as a huge benefit to communities which increased jobs and foreign exchange. 2.2 Cautionary Platform

Advocates of the ‘Cautionary Platform’ proved the negative side of tourism such as it destroys the environment, culture, as well as it generates just seasonal and unskilled jobs. Throughout 1970’s the advocates of the platforms have firmly stood by their beliefs. An example of a destination in the ‘Cautionary Platform’ stage is Sri Lanka because the negative impacts of tourism destroyed the environment, culture, as well as it generates just seasonal and unskilled jobs. 2.3 Adaptancy Platform

In the 1980’s, resulting with the long polarized debates these emerges the third platform. The ‘Adaptancy Platform’, which takes advantages of the previous platforms to minimize the negative side of tourism to sustainable tourism. The ‘Adaptancy Platform’ focuses on host communities responsibilities and their needs to provide various products such as green tourism, cottage tourism, people to people tourism, and so on. An example of a destination in the ‘Adaptancy Platform’ stage is Bali because focuses on host communities responsibilities and their needs to provide various products. 2.4 Knowledge-based Platform

The ‘Knowledge-based Platform’ emerges in the 1990’s, reflects the maternity of the research. This platform focuses on a scientific foundation, a systematic studies of tourism. An example of a destination in the ‘Knowledge-based Platform’ stage is Australia because Australia acknowledges all tourism have impacts which can be modified through management. 2.5 Conclusion

The four tourism platforms reflect the progress of tourism since World War II through research, study and experience. They have emerged chronological one after another but replacing. Today, tourism is one of the world major economic sector, it worth 10% global GDP. Since the four tourism platform of Jafari (1990), in order to rising challenges in the 21st century other two platforms are proposed. References

Jafari, J 1990, ‘Research and Scholarship: The basis of tourism education’,...
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