Asset and Wonderland Cupcakes

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1.Executive Summary
Wonderland Cupcakes aims to give cupcakes a whole new dimension. Located in Beirut, it will be a unique bakery for its creative custom-made cupcakes and its relationship with its customers. Whether it's an extravagant wedding, or a fun birthday cupcake, we like to talk to our customers and get a feel for what they want. Our mission is to create a unique bakery where customers tell their stories and watch their stories turn into cupcakes. We are sensitive to each and every person’s stories, empathize with them and portray that story in a cupcake. Our cupcakes not only change their looks with every customer but also tastes delicious and are inexpensive. We seek fair and responsible profit, enough to keep the company financially healthy. Owner and founder of Wonderland Cupcakes is starting the business with only $20,000 in their pocket. But the company has a start-up requirement of about $65,000 which will be spent in leasing a store-front, registering the business, acquiring insurance, purchasing equipment for set-up, for e.g., convention oven, microwave oven, fridge, computer etc, which are the long term assets of the company. Other assets include electronics like mixers, blenders etc and utensils like pans, spatula etc, while inventory includes flour, sugar, fondant, gum paste etc. A major portion of the start-up expense also goes into marketing and advertising. In the projections for Wonderland Cupcakes, the company starts off with yearly sales of about $100 thousand in its first year of operation. With the growth in business and expansion into other lines, Wonderland Cupcakes manages to earn revenue of about $400 thousand in the fifth year. The company will have a high gross margin of about 85% almost throughout its five years of projections, which seems to leaves enough room for its fixed expenses and other administrative or operating expenses. In the first year, Wonderland Cupcakes is projected to turn a net profit of almost 10% in the second year, which increases to almost 20% by the end of fifth year.

2. Objectives
I. To establish a strong presence in the market as a unique bakery. II. To specialize in cakes those are different from any other cupcakes available in the market. III. To establish a storefront by the end of summer 2013. 3. Mission

Wonderland Cupcakes aims to be a cornerstone in creating a unique bakery sensitive to each and every customer's stories, empathize with them and portray that story in a cupcake. Our cupcakes not only change their looks with every customer but also tastes delicious and are inexpensive. We seek fair and responsible profit, enough to keep the company financially healthy.

4. Keys to Success
I. Creativity
II. Low price
III. Relationship with customers
5. Company Summary
Wonderland Cupcakes will be located in the heart of Beirut, delivering cupcakes though out Lebanon area every day of the week. It will be unique for its creative custom-made cakes and its relationship with its customers. Whether it's an extravagant wedding, or a fun birthday cupcake, we like to talk to our customers and get a feel for what they want. We make sure the cake reflects their personal style, the event and the story behind it. We emphasize on presentation, detail and taste.

6. Start-up Summary
Like any other start-up, Wonderland cupcakes have the usual start-up costs of registering the company, attaining the license, and since it is registered as an LLC, there is also the cost of publishing the legal notice in the newspapers. In addition, a store front along with work space will be leased. The place will be refurbished and equipped with modern convention ovens, microwave ovens, fridge etc. Other initial costs will include electronics like mixers, beaters, along with cake pans, utensils etc. Inventory mainly comprises of flour, baking powder, oil, butter, eggs, sugar, salt, fondant, gum paste and many more.

7. Products
As the name...
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