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Westminster International College

Module Title: Research Methodologies

Programme: MBA Part Time

Groups: 9,10,11,12 & 13

Module Period: 22 February 2013 - 23 March 2013

Lecturer: Dr. Lester Massingham

Tutor: Dr. Kui Juan Tiang

Date of Completion and Submission: 23 March 2013

Submission Method: Online via turnitin

Assessment Type: A type-written assignment

Assignment Question:
The aim of the module is to equip students to plan and conduct a research project leading to the production of a Masters level dissertation. The general goal is to introduce and develop the skills needed to conceptualise a problem and a viable research topic. Students will make use of available literature, design a research strategy, evaluate, organise, and integrate relevant data (both existing and new), derive useful solutions, and communicate those solutions in an appropriate form to clients and colleagues. The module will prepare students to continue their own professional education and contribute to the development of the profession as a whole, at a standard commensurate with the current level of knowledge. The module surveys the basic processes of research methodology as practised in the social sciences. Underlying principles of science and logic are emphasised and special attention is directed toward the recognition of common sources of error and bias in the implementation and interpretation of research studies as it affects the outcomes of research utilisation.

You are required to submit a research proposal. The content of the document produced by each student is required to cover the specific areas and to be within specific maximum word lengths (marks allocation and word lengths in brackets) as follows: 1. Title and Introduction. Form a clear title of a proposed research. Elaborate on the background of the industry and/or company to be researched as well as the problem or issue identified. Also explain the significance and rationale of the proposed research. (15 marks / 800 words maximum)

2. Research Questions. Construct the questions to be answered in the proposed research. (5 marks / 100 words maximum)

3. Research Objectives and Framework. State the research objectives in terms of the factors or causes identified (independent variables) and their relationships with the identified problem or issue (dependent variable). Following the stated objectives, construct a proposed research model or conceptual framework. (5 marks / 100 words maximum)

4. Literature Review. With reference to various relevant literatures, write a critical review and analysis of both the conceptual/theoretical and practical aspects of the identified problem/issue and factors/causes. (40 marks / 2,000 words maximum)

5. Research Methodology and Design. Elaborate the concept, types and approaches in research. Propose a research design for the research topic selected with detailed explanation on elements such as the sample, sample size, types and sources of information, collection methods and operationalisation or measurement of variables. (15 marks / 800 words maximum)

6. Ethical Considerations. Identify ethical issues involved and steps taken to prevent breach of research ethics. (5 marks / 100 words maximum)

7. Timescale or Gantt Chart. Construct a Gantt Chart in weeks that includes the stages and milestones of the research tasks and their respective time allocations. (5 marks / 100 words maximum)

8. References. Using the Harvard referencing system, provide a comprehensive list of references. (10 marks)

Assessment Requirements:

• The submission of your work for assessment should be organised and clearly structured in a report format as outlined in 1.0 to 8.0 above.

• Maximum word length allowed is 4000 words, which includes sections 1.0 to 7.0 in the report. The word count excludes section 8.0.

• This assignment is worth 100% of the...
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