Assessment on People’s Awareness of Social Networking System (Sns)

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A Paper Submitted to:

Ms. Abigail Ocampo

College of International Hospitality and Tourism Management

In Partial Fulfillment of the Requirements in:

Communication Skills 2

Mangalindan, Nneka R.
Masangkay, Ivy Mariz S.
Silva, Giane Paulene C.

March 5, 2012


Social networking is a very common social structure these days since the generation depends entirely on technology. Social networking, though very functional it may seem, may not be common to other people, especially the early generations who are not that technologically involved. This study is conducted to assess the awareness of different people of the social networking system and to know what social networks they are into. Also, it is conducted to determine the impact of social networking to people. The results show that social networking is an essential tool nowadays, and has been used by different people for whatever purpose they may have, whether it is to gain friends, or to negotiate businesses, or for entertainment purposes, and others.

Assessment on People’s Awareness of Social Networking System (SNS)

A social network is a social structure made up of a set of actors (such as individuals or organizations) and the dyadic ties between these actors (such as relationships, connections, or interactions). (Borgatti, 2009, pp.892-895) A social network perspective is employed to model the structure of a social group, how this structure influences other variables, or how structures change over time. (Wasserman, 1994) The study of these structures uses methods in social network analysis to identify influential nodes, local and global structures, and network dynamics. Social networks are distinct from information, biological, or electrical networks, but theories and methods generalizing to all of these complex networks are studied in the emerging field of network science. (Borgatti, 2009, pp.892-895)

Social networks and the analysis of them is an inherently interdisciplinary academic field which emerged from social psychology, sociology, statistics, and graph theory. Jacob Moreno is credited with developing the first sociograms in the 1930s to study interpersonal relationships as structures in which people were points and the relationships between them were drawn as connecting lines. These approaches were mathematically formalized in the 1950s and theories and methods of social networks became pervasive in the social and behavioral sciences by the 1980s. (Wasserman, 1994, pp.1-27)

A social network is a theoretical construct useful in the social sciences to study relationships between individuals, groups, organizations, or even entire societies. The term is used to describe a social structure determined by such interactions. The ties (sometimes called edges, links, or connections) in the structure are called "nodes". The nodes through which any given social unit connects represent the convergence of the various social contacts of that unit. Many kinds of relationships may form the "network" between such nodes, but interpersonal "bridges" are a defining characteristic of social networks. Social network approaches are useful for modeling and explaining many social phenomena. The theoretical approach is, necessarily, relational. An axiom of the social network approach to understanding social interaction is that social phenomena should be primarily conceived and investigated through the properties of relations between and within units, instead of the properties of these units themselves. Thus, one common criticism of social network theory is that individual agency is essentially ignored, (Scott, 2000) although this is not the case in practice (see agent-based modeling). Precisely because many different types of relations, singular or in combination, form into a network configuration, network analytics are useful to a broad range of research enterprises. In...
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