Assessment of social impacts on local community: Wimbledon tennis tournament
The study is situated in events management domain, aims to identify and analyse social impacts of Wimbledon tennis tournament on local community applying Social Impact Evaluation Framework.
Research of social impact of events is one of the emerging topics in event management literature and has a great degree of importance for a variety of different reasons considering their short term, high profile and a relatively profound effect on everyday life of local communities. (Ritchie &Lyons, 1990; Soutar &McLeod, 1993; Mihalik, 2000; Fredline & Faulkner, 2000; Delamere, Wankel, & Hinch, 2001, Douglas et al, 2001, Fredline & Faulkner, 2002; Deery, Jago & Fredline, 2009). There is a range of theoretical researches including number of case studies; however the Wimbledon tennis tournament has not been examined. The analysis of social impacts will provide the recommendations for improvements of future tournaments.
What are the social impacts of Wimbledon Tennis Tournament on local community and to what extent are they affecting its everyday life?
To identify the potential social impacts of Wimbledon Tennis Tournament and analyse its effect on everyday lives of local community.
•To identify the potential social impacts of Wimbledon Tennis Tournament •To investigate what social impacts are affecting local community •To analyse to what extent investigated social impacts are affecting local community’s everyday life •To explore existing management tools used by Wimbledon Tennis Tournament to control the degree of social impacts on local community •To identify potential improvements for future Wimbledon Tennis Tournament events
Preliminary Literature Research:
Research of social impact of events is one of the emerging topics in event management literature and has a great degree of importance for a variety of different reasons considering their short term, high profile and a relatively profound effect on everyday life of local communities. (Ritchie & Lyons, 1990; Soutar &McLeod, 1993; Mihalik, 2000; Fredline & Faulkner, 2000; Delamere, Wankel, & Hinch, 2001; Douglas et al, 2001; Fredline & Faulkner, 2002; Deery, Jago & Fredline, 2009). The social impacts can be divided in positive and negative impacts.
Research Methods and Research Plan:
The research will start with the desk study followed mail survey of the local community and one-to-one interviews with up 5 long-term residents of Wimbledon area. The desk research includes existing relevant secondary sources such as books, journals, articles and market reports. It will also expand to Wimbledon Library where Wimbledon annuals, periodicals, programmes, newspaper cuttings, video cassettes and DVDs will be examined. Both research methods will be continual throughout the research process. The primary qualitative data will be gathered by selecting up to 5 interviewees according to the length of living in Wimbledon area, applying the data received from Merton Council. This method will be used to gain in depth information of long-term residents prior the distribution of questionnaires. The interviews will take place in the second and third week of January. The primary quantitative data will by collected by mail survey distributing the questionnaires to local houses in Wimbledon area during first two weeks of February with the option to post back the completed questionnaires followed by a reminder in the first week of March. Giving 1-2 months for the receipt of the answers. This method has been chosen to be the most practical method for this kind of research as the large sample can be included, taking in account that all the residents of Wimbledon...