Identify and Evaluate Marketing Opportunities
Assessment Activity 2. BSBMKG501B Identify and evaluate marketing opportunities.
Question 1.
Dell provides the customer the ability to leave feedback on their website when the customer
• Searches for products and services.
• Purchases a product or service.
• Popup Questionnaire while browsing the website.
• Support forums for customers to communicate with staff and other customers.
• Online Chat via the Dell website.
Dell have created a channel with customers using ‘Ideastorm’ which gives the customer the ability to interact and suggest ideas to improve their products and services as well as the ability to talk with others in the Dell community about their ideas. Dell can then address the customers concerns and put some of their suggestions to improve their products and services into action.
Question 2.
The features from Dell’s research has put together a section on their website called ‘Community’ which customers can interact with each other and with Dell’s support team. They have essentially created a Dell Community where the user can read through the Dell Forum, Blogs and Twitter. This provides customers the ability to access and contribute solutions, advice, how to documents and discussion topics.
Question 3.
Dell’s unique selling point facilitating the customers to be able to select and customise their computer systems. They can change or upgrade components to suit the customer’s needs which is a major advantage over retailers that are offering a stock standard prebuilt computer system.
Dell is also targeting a demographic market of consumers that already understand the computer jargon which saves them in having to explain the basics of a computer system when making a sale.
Question 4.
Dell has used the following strategies to generate revenue by providing the following services across 13 countries world wide.
• Ability to order directly from Dell and receive their product within 7-10 business days.
• Toll free technical support
Question 1.
Dell provides the customer the ability to leave feedback on their website when the customer
• Searches for products and services.
• Purchases a product or service.
• Popup Questionnaire while browsing the website.
• Support forums for customers to communicate with staff and other customers.
• Online Chat via the Dell website.
Dell have created a channel with customers using ‘Ideastorm’ which gives the customer the ability to interact and suggest ideas to improve their products and services as well as the ability to talk with others in the Dell community about their ideas. Dell can then address the customers concerns and put some of their suggestions to improve their products and services into action.
Question 2.
The features from Dell’s research has put together a section on their website called ‘Community’ which customers can interact with each other and with Dell’s support team. They have essentially created a Dell Community where the user can read through the Dell Forum, Blogs and Twitter. This provides customers the ability to access and contribute solutions, advice, how to documents and discussion topics.
Question 3.
Dell’s unique selling point facilitating the customers to be able to select and customise their computer systems. They can change or upgrade components to suit the customer’s needs which is a major advantage over retailers that are offering a stock standard prebuilt computer system.
Dell is also targeting a demographic market of consumers that already understand the computer jargon which saves them in having to explain the basics of a computer system when making a sale.
Question 4.
Dell has used the following strategies to generate revenue by providing the following services across 13 countries world wide.
• Ability to order directly from Dell and receive their product within 7-10 business days.
• Toll free technical support