Aspiring Marketer

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  • Topic: Waxing, Hairstyle, The Salon
  • Pages : 2 (280 words )
  • Download(s) : 225
  • Published : December 13, 2012
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Company Analysis: B Cut, Inc. (Bench Fix Salon)

History
Established in 2001, Bench Fix Salon is one of the fastest growing salons in the country. The Salon reflects a universal Asian glamour that appeals to the young and stylish crowd. Bench Fix Salon is making a big difference in the hair salon business through its innovative and highly creative team of hair artists. They are skillfully equipped with knowledge and techniques on haircut and styling trends, both updated and advanced collections.

Services

FIX HAIR CUT
Junior Stylist185
Senior Stylist250
Technical Stylist350
Director500

STYLE
Cleanse & Fix225
Semi Dress-up350
Cleanse, Fix & Dress-up/Stretch350

TREATMENTS
Proteline Treatment
Short450
Long450
No Heat/Express Treatment
Short650
Long650
Total Repair Treatment
Short750
Long750

COLOR VIBRANCY
Full Permanent
Short1400
Long1650
Permanent Tone on Tone
Short1500
Long1700
Root Retouch1000

GROOMING
Underarm
Waxing300
Threading150
Full Leg700
Halfleg400

SWOT Analysis
Strengths| Weaknesses| * Wide variety of products and services offered. * Highly skilled stylist and salon associates who have undergone extensive technical trainings and are oriented to focus on customer satisfaction. * Reasonable priced salon services plus endorsement of very popular and trend setter celebrities. * Good store ambiance.| * Lack of employees who accommodate the customers.| Opportunities| Threats | * Evolving of new style and hair trends can increase foot traffic. * Introducing new product lines and brands in the salon's inventory and attracting a new client market. * Open new branch in other areas.| * Occurrence of new salons that offers cheaper price. * Stiff competition from already established hair salon in the Philippines. * People...
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