Asian Trade Business Plan

Topics: Cheese, Food, Japan Pages: 12 (3429 words) Published: January 17, 2013
Start date forecast: 01/01/2012
Forecast period: 3 years

Start date forecast: 01/01/2012
Forecast period: 3 years

Business Plan
Business Plan

Import Ltd.
Import Ltd.

Table of contents

Executive Summary
It is the mission of “Cheesiness Import” Ltd. to provide complete import services including purchase contracts, shipping, warehousing, and delivery scheduling. The company will concentrate on importing different types of cheese from the Netherlands to Japan. Our clients in Japan are the “Professional users”, they include pizza chain stores, family restaurants, Western-style restaurants and hotels. The main company goal is to satisfy our clients which are looking for a variety of quality cheese to satisfy the demand of their customers and to differentiate themselves from their competitors. The Company

“Cheesiness Import” Ltd. will be a limited liability partnership registered in the state of Amsterdam for tax purposes. Its founders are Ms. Aksana Tarasenka, Ms. Maiodi Lu, Ms. Yen Li and Mr. Alex Bouwmeester, all of them are highly respected group of individuals who are well versed in foreign trade processes. The company has a limited number of private investors and does not plan to go public. The company has its main offices in Amsterdam, the Netherlands. The facilities include conference rooms and office spaces. The company expects to begin offering its services in June 2012. The Services

“Cheesiness Import” Ltd. offers complete import services plus cheese consulting services. As mentioned previously, this includes the following: * Supplier/buyer identification
* Purchasing, contracting and consulting
* Shipping
* Warehousing
* Delivery

The Market
According to the Supply and Demand of Cheese, published by the Ministry of Agriculture, Forestry and Fisheries, the total cheese volume consumed in Japan has slowly grown for the past five years, with a substantial drop in 2008. In FY 2010, total consumption amounted to 252, 620 tons, an increase of 6,2 % from the previous year. The drop in demand in 2009 was mostly due to price increases resulting from a global increase in demand. The average per capita consumption of cheese in Japan in 2010 was 2.0 kg, significantly lower than in European countries, indicating the potential for market growth.

Trend in cheese demand
( Annual growth in tons)| | FY 2008| FY 2009| FY 2010| Total cheese consumption volume| | 279,191| 237,825| 252,620| | Domestic production | 18,274| 20,204| 19,729|
Natural cheese for direct consumption| Imports| 144,990| 112,331| 120,707| | Consumption| 163,264| 132,535| 140,436|
| Domestic production| 107,487| 96,676| 103,268|
Processed cheese| Imports| 8,440| 8,614| 8,916|
| Consumption| 115,927| 105,290| 112,184|
| Domestic production| 24,674| 22,878| 25,278|
Natural cheese used as raw ingredient for processed cheese| Import| 66,417| 59,051| 62,237| | Consumption| 60,097| 52,754| 54,642|

Source: Compiled from Supply and Demand of Cheese, Milk and Dairy Products Division, Livestock Industry Bureau, Ministry of Agriculture. Forestry and Fisheries. Direct consumption refers to cheese other than that used as a raw ingredient for processed cheese, including cheese for commercial use. Source: Ministry of Agriculture, Forestry and Fisheries,

Research questions
1. What are the current business opportunities in Japan? 2. What sort of dietary customs Japanese have?
3. What policies or laws should be observed when exporting food to Japan? 4. What are the business manners in Japan?

Japan is a country comprised by thousands of small islands and four large islands. There are over a hundred million people living in Japan, still, they develop at top speed.Current business opportunities in Japan are divided into six blocks, pharmaceutical, information...
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