Asian Paints Global Expansion Strategy
Global Expansion
Strategy
Executive Summary
Asian paint is the market leader with 49% of market share in Indian decorative segment and maintains its position among the top ten players in the world. It is only Indian company operating in India having supply chain management supported by i2
technology. The report also talks about the market share of Asian paint in decorative as well as industrial segment and its growth.The report we made for demostration present condition of Asian paint market in India and new expantion of market accross border.we analysis asian paint Traget marketing and marketin mix and describe about the Global trend and present situations as well as divest and invest return from diffrent countrys.It also talks about the suggested recommendation by us and mainly we have suggested Asian paint is to follow market leader strategy.
Introduction
Asian Paints Ltd. has a combined turnover of 630 million US dollars. With its strong presence in the Indian subcontinent, south East Asia, Far East, South pacific Caribbean,
Africa & Europe. Along with Asian paints the group consists of SCIB chemicals, Berger
International & APCO coatings. Together the group has 30 manufacturing unit globally.
The company was incorporated in the year 1942 in India. Asian paints have extensively computerized its operations in India using the cutting edge solution provided by SAP & i2. It helped the company drive benefits of faster market analysis for bett er decision making. The product portfolio of the Asian Paints group covers a large spectrum of finish coasts & ancillary products in decorative paints, wood finishes, automobile OEMs
& refinishes, marine & Industrial coatings.
M
arketing strategy
The Indian Paint industry is estimated at 170 billion with a strong presence of both organized and unorganized players at ratio of 65:35.The organize players making their hand stronger in the market. Due to the revised excise duties of govt
Strategy
Executive Summary
Asian paint is the market leader with 49% of market share in Indian decorative segment and maintains its position among the top ten players in the world. It is only Indian company operating in India having supply chain management supported by i2
technology. The report also talks about the market share of Asian paint in decorative as well as industrial segment and its growth.The report we made for demostration present condition of Asian paint market in India and new expantion of market accross border.we analysis asian paint Traget marketing and marketin mix and describe about the Global trend and present situations as well as divest and invest return from diffrent countrys.It also talks about the suggested recommendation by us and mainly we have suggested Asian paint is to follow market leader strategy.
Introduction
Asian Paints Ltd. has a combined turnover of 630 million US dollars. With its strong presence in the Indian subcontinent, south East Asia, Far East, South pacific Caribbean,
Africa & Europe. Along with Asian paints the group consists of SCIB chemicals, Berger
International & APCO coatings. Together the group has 30 manufacturing unit globally.
The company was incorporated in the year 1942 in India. Asian paints have extensively computerized its operations in India using the cutting edge solution provided by SAP & i2. It helped the company drive benefits of faster market analysis for bett er decision making. The product portfolio of the Asian Paints group covers a large spectrum of finish coasts & ancillary products in decorative paints, wood finishes, automobile OEMs
& refinishes, marine & Industrial coatings.
M
arketing strategy
The Indian Paint industry is estimated at 170 billion with a strong presence of both organized and unorganized players at ratio of 65:35.The organize players making their hand stronger in the market. Due to the revised excise duties of govt