Asia Brewery

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EXERCISE 4
SWOT
(Strength Weakness Opportunities Threats)
* Company Profile

Asia Brewery is a brewery founded in 1982 in Makati City, the Philippines. It is one of only two breweries in the Philippines, and is the smaller of the two, with only 10%market share. It is owned by Lucio Tan, listed by Forbes Magazine as the second richest Filipino in the Philippines, with assets worth $1.5 billion. It produces malt beverages like beer, shandy, iced tea, bottled water and carbonated soft drinks. Its sister company Tanduay Distillers, Inc. produces hard liquor. It somewhat mimics the structure of its bigger rivalSan Miguel Corporation, except that ABI has no food and agribusiness divisions. It offers eight beers in the Philippines with its flagship brand Beer na Beer launched in1988 as Beer Pale Pilsen. It changed its name to Beer na Beer after lawsuits from SanMiguel Brewery over using the term pale pilsen. In 2001, Beer na Beer was reformulated and now has 6.0% alcohol volume. ABI's seven other beers are sold on a somewhat limited scale, but its Colt 45brand, launched in 1995, is the biggest among them. This malt liquors biggest competitor is RedHorse Extra Strong from San Miguel. ABI's other licensed brands are Carlsberg(the brewery's first beer in 1987), Lone Star (launched in 2000), Lone Star Light (2002), ColtIce (2003), Lone Star ULTRA (the country's first low-carb beer, launched in 2004, Stag(either cancelled or it's just hard to find in the country), and Coors (2008).The company also offers Absolute distilled drinking water, the second biggest-selling bottled water brand in the market behind SMC's Wilkins, and Summit mineral water. They are both launched in 1992.In 1995, Q Shandy was launched to compete with SMC's Cali. In 1999, Pacific Sun iced tea was launched. In 2009, Asia Brewery introduced Feel good, the first juice drink in the Philippines to contain prebiotics. Asia Brewery entered the low-priced carbonated soft drinks market by acquiring a...
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