Topics: Beer, Brand management, Brewing Pages: 3 (894 words) Published: March 8, 2013
GAB vs Carlsberg Malaysia
March 7th, 2011
The Big Two are the players in the country’s beer industry (aka malt liquor market). And looks like Guinness Anchor Bhd (GAB) is pulling away from traditional leader Carlsberg Brewery Malaysia Bhd (CBMB). (The other small one is Napex, producer of Jaz lager and Starker ale.)

The beer battle is pretty hot
Surprisingly, to me at least, Carlsberg (the Green Label beer) is still the number one-selling brand of beer in Malaysia. They’re still doin ok in small towns n villages. Tiger (GAB) would be second. When it comes to stout, Guinness Foreign Extra Stout (bottle/can) is definitely ahead of the other brand, Danish Royal Stout (CBMB), which is virtually unknown to the urban crowd. And in draught, Guinness trashes Connors (CBMB). I dont even know why Connors is around. Nothing seems to have been done to market it, or even introduce it. Tiger’s doin well here, with a growth rate of 20% a year. So is Heineken. Put together, these two GAB brands are outselling Carlsberg Green Label now.

(Graphic from Star Online)
But i gotta say i really like some of the beers Carlsberg Malaysia imports, especially Franziskaner and Konig Ludwig. Great stuff. These bottled beers are getting more common, and outlets are starting to have ‘em on tap as well. I foresee more Malaysians going for non-lager beers like these. When Hoegaarden was still being sold mostly in bottles and not draft a few years ago, i foresaw that it had potential to go mainstream. And it has in quite a big way, tho its highly over-priced. I did make such a suggestion to Carlsberg’s assistant brand manager at that time, and also said that the female market is a huge one that should be attacked via Hoegaarden. No idea if i’ll be right bout these other brands. In my opinion, by far the only obstacle they face is the high pricing. But after having lager virtually forced down our throats for years, it’s time for a breakout. To be frank, i’m jelak with lager. Bored of it...
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