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APPENDIX 1
PESTEL Analysis for Quiet Revolution Ltd
FactorFindingsEvidence/Impact

1)Political1.1)The pressure undergone by the governments around the world to move towards sustainability1.1.A) EU has set targets to its member states to increase the use of renewable energy from the total energy consumption, by year 2020. Therefore the pressure on the governments are high achieve the assigned levels of sustainability in energy consumption and also reduce carbon emissions

1.1.B) British Local authorities who grant permissions for new installations of renewable energy generators are expected to contribute to the national targets of carbon emission
1.1.C) The current planning policy guidance in UK encourages policies that promotes all the available renewable energy resources where Quiet Revolution promotes its superior service by providing guidance on the relevant processes

1.2) Creating sources of income to encourage people to use renewable energy, specially wind power1.2.A) Introduction of Feed In Tariff (FIT) scheme in UK which provide incentives to people for generating electricity using small wind turbines as well as for transmitting any surplus produced, to the national grid (1 kWh = 27p). This has encouraged small – scale, self electricity generation for small businesses and households, hence can increase the wind turbine sales of Quiet Revolution Ltd

1.3) Support and guidance provided by governmental agencies to promote the use of renewable energy 1.3.A) The website operated by Renewable Energy Centre (a UK agency) provide details about renewable energy options and renewable energy companies can advertise their products there which can be used by Quiet Revolution to promote itself

1.3.B) The Welsh Assembly Government has supported Quiet Revolution Ltd by investing in advanced assembly plant, enabling the company to cope up with rapidly growing worldwide demand for wind mills

1.3.C) The UK Department of Trade and Industry has supported Quiet Revolution Ltd with initial feasibility work in installing the wind turbines and the development of prototype products
1.3.D) Renew – Transnet (a pert European Commission funded project) funds renewable energy technology developers which provide Quiet Revolution financial strength to carry out further developments 2)Economical2.1) Rise of the traditional energy prices2.1. A) The electricity charges in UK are increasing as more 90% of the electricity is generated using non-renewable resources such as gas, coal and nuclear power

2.2) High price of wind turbines2.2.A) The general price of a vertical turbine is around 20,000p where Quiet Revolution offers for 28,000 – 32,000 p inclusive of installation, which differentiate the company from its competitors 3)Social3.1) Public movement towards sustainability3.1.A) The embracement of the concept of sustainable living introduced by Helen and Scott Nearing by the community and the businesses embracing the concept of ‘triple bottom line’ introduced by John Elkington, within the broader corporate social responsibility ethos have increased the use of renewable energy

3.2) Negative public perception towards large wind mills and turbine height3.2. A) Some people object for wind turbines as it create heavy noise and destroy scenic beauty in certain areas. Quiet Revolution has produced a innovative, low noise making wind turbine that looks good to overcome this issue

3.2.B) Many coastal areas in Britain which are identified as tourist attractions (Dorset coast, Jurassic coast, Bournemouth etc) have been identified by environmentalists as threatened by large wind mills as these huge wind turbines are visible from many directions due to its height and therefore are destroying the natural beauty which attract thousands of tourists

3.3) Peoples’ propensity towards a self sufficient domestics power supply due to economic recession 3.3.A) Most people prefer to produce their own energy for the...
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